Iannarino

OCTOBER 7, 2022

Time is your finite, non-renewable resource. While it may feel like your time is renewed each day, it’s important to recognize today isn't a replacement for yesterday. Today is a different day and yesterday is gone forever. Whether you use your time to work or allow yourself to waste it, your time will disappear. If yesterday you needed to spend time producing important sales outcomes, but instead you scrolled through social media, doing the sales work today differs from having done it yesterday

Sales 268

Sales 268

SaaStr

OCTOBER 7, 2022

SCOOP: TikTok parent ByteDance's operating losses more than tripled last year to over $7 billion as it pushed for growth. Check out the company's full-year 2021 and Q1 2022 finances [link] tip @Techmeme. — Sal Rodriguez (@sal19) October 6, 2022. So advice from VCs is an odd thing. It’s almost always correct — but almost always biased.

Growth 120

Growth Finance Networking Follow-up 120

Understanding the Sales Force

OCTOBER 7, 2022

Before I purchased my first Jaguar, my dream car was the Infinity Q45. In the early 90's, I couldn't wait to get that car and when winter came, I couldn't wait to get rid of it. It didn't matter what kind of tires I put on that expensive-but-useless-piece-of-crap-for-all-of-winter car, it wouldn't go in the snow and ice. Since I had to drive up a steep, mile-long hill to get home at the end of the day, and the hill wasn't well salted or sanded because it ran alongside a lake.

Relationship building 117

Relationship building Sales 117

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Sales Hacker

OCTOBER 7, 2022

Scott Barton, Varicent’s VP of Industry Solutions & 20-year sales compensation industry pro, attended WorldatWork’s 2022 Sales Compensation Conference. The following are his takeaways: Sales compensation as a field is resilient : David Cichelli’s Compensating the Sales Force has maintained a steady sales volume since its release 20 years ago. Advances in tech are changing the field, including virtual selling and AI.

Drivers/motivators 104

Drivers/motivators Quota Territory Sales 104

ConversionXL

OCTOBER 7, 2022

When should you use bandit tests, and when is A/B/n testing best? Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. Question is, when? First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. Table of contents What is the multi-armed bandit problem?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

Martech

OCTOBER 7, 2022

This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here. Customer journey orchestration (CJO) is supported by many platforms in addition to a single CJO application. Orchestration requires that omnichannel content management, customer data, testing and personalization, as well as analytics and reporting platforms are aligned.

Minimum Viable Product 103

Minimum Viable Product Customers Start-ups CRM 103

SaaStr

OCTOBER 7, 2022

Dear SaaStr: How Do You Know if a Potential Acquirer is Really Interested, Or Just Kicking the Tires? Well, first off — you can’t. Not without engaging. And at some level, there isn’t any real difference between early stage due diligence and tire kicking. Acquisitions don’t happen out of the blue. They almost always take time.

Launch 104

Launch Meeting Start-ups Service 104

Martech

OCTOBER 7, 2022

If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This last category is critical, and will help you avoid making a costly mistake.

CRM 98

CRM Strategize Launch Follow-up 98

criteria for success

OCTOBER 7, 2022

As stress and burnout remain prevalent in the discourse around hiring, retention, and what folks are calling “the great resignation”, we at Criteria for Success have decided to re-share an important blog post from on how leaders can support their teams throughout difficult periods, and what steps companies can take to ensure employee well-being.

Meeting 95

Meeting Drivers/motivators Networking Clients 95

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Martech

OCTOBER 7, 2022

Persado, which uses AI to generate natural language with a persuasive edge, has announced the launch of its Motivation AI API, allowing marketers to integrate Persado directly into their other solutions. Having spent ten years using AI to generate text such as maximally effective email subject lines, Persado is currently leveraging a database of over 100 billion language impressions and 1.2 billion annual interactions with brands to automatically identify words and phrases likely to transform be

Drivers/motivators 96

Drivers/motivators Launch 96

Search Engine Land

OCTOBER 7, 2022

Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality content and hope for the best (i.e., build it and links will come).

Service 94

Service Niche Campaign Price 94

SalesHood

OCTOBER 7, 2022

It’s no secret that most Quarterly Business Reviews (QBR) isn’t well managed because they lack structure and engagement. Usually what happens is a manager sends out a QBR slide template used in a previous job or one from a previous manager. The team races to get it done for the QBR. Each person presents [ ] The post Quarterly Business Review (QBR) Template And Tips appeared first on SalesHood.

Presentation 59

Presentation 59

Search Engine Land

OCTOBER 7, 2022

TikTok has just announced Photo Mode, as well as seven new editing tools for creators. Let’s take a look. What’s new. The seven new editing features are now available in the US and most regions globally. These tools allow creators to adjust their clips right in the TikTok platform. Edit clips: Stack, trim, and split video clips Edit sounds: Cut, trim, and set the duration for sounds Edit and position text: More easily edit, position, and set the duration for text Add overlays :

Territory 93

Territory Engineering Start-ups 93

Advertisement

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

B2B

Highspot

OCTOBER 7, 2022

Almost three years since the pandemic began, companies are still trying to find the best way to support their employees – and run their business. During a series of talks we had with David Wortendyke, Highspot’s Co-Founder and Chief Technology Officer, we explored Highspot’s journey to its now flexible work model. Today, Highspot empowers our people to choose what hybrid or flexible work means to them, which is one of the reasons our company was recently recognized by Fortune Magazin

Conversion 52

Conversion Technology Technology Start-ups 52

Search Engine Land

OCTOBER 7, 2022

The four-day workweek has become a hot trend of late – including in search marketing. Some agencies have adopted a four-day week with great success. . Are you considering trying out a four-day workweek? If so, read on to learn about the impact of a four-day workweek on digital marketing, the pros and cons, and tips for adopting it at your company. The four-day workweek and digital marketing.

Transportation 89

Transportation Meeting Strategize Follow-up 89

Search Engine Land

OCTOBER 7, 2022

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of the SEO platform decision-making process. In this guide you will learn: 5 key benefits of enterprise SEO platforms How much enterprise SEO platforms cost How to make an informed purchase. 5 key benefits of enterprise SEO platforms.

Objectives and Key Results 89

Objectives and Key Results Contract Engineering Follow-up 89

Search Engine Land

OCTOBER 7, 2022

Google just announced two new updates regarding first-party data and machine learning with Display and Video 360. The two new updates are optimized targeting and Exchange Provided Identifier, also known as EPID. Optimized targeting. Optimized targeting helps advertisers expand their reach across relevant audiences and increase ROI by finding new and relevant customers likely to convert within their campaign goals.

Launch 87

Launch Campaign Engineering Technology 87

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Search Engine Land

OCTOBER 7, 2022

Meta has renamed their Facebook Advertising Policies to Meta Advertising Standards to make them “as useful, transparent and clear as possible.” What’s changing. Nothing. Meta has made it very clear that they aren’t changing the scope of the policies, nor are they announcing any new ones. We’re not making any changes to the scope of these policies or how we enforce them, nor are we announcing any new policies.

Launch 83

Launch Campaign Engineering Meeting 83

Search Engine Land

OCTOBER 7, 2022

Google has just announced additional policies to protect consumers and advertisers in the UK from fraudulent ad practices aimed at taking advantage of people through financial scams. The new policy. Last year Google blocked or removed 58.9 million financial services bad ads globally. This week Google made an announcement outlining the new guidelines.

Service 81

Service Launch Promote Campaign 81