Veloxy
DECEMBER 9, 2024
The average American spent over $77,000 on goods and services in 2023, according to the U.S. Bureau of Labor Statistics. Would you like to tap into this revenue? You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team.
Martech
DECEMBER 9, 2024
OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.
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Partners in Excellence
DECEMBER 9, 2024
As you know, I participate in 100s of pipeline and deal reviews every year. One of my standard queries focuses on pipeline quality. It seems like such a simple/obvious question, but you’d be amazed at the amount of “hand waving” and confused responses I get. “How do you know this is a real deal? How do you know this is qualified?
Iannarino
DECEMBER 9, 2024
Discover a proven insight-based sales approach to win over high-value enterprise clientseven those currently working with your competitors.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
DECEMBER 9, 2024
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Highspot
DECEMBER 9, 2024
Technology is imperative in todays world, and thats especially true for sellers. Our revenue-generating teams have access to more tools than ever before, but thats not necessarily a good thing. They need that technology to do their jobs, yes, but a glut of tooling means sellers focus more than they should on finding the right tools than their actual work.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
DECEMBER 9, 2024
Holy cow are some top SaaS stocks on a run. Not just Palantir: – Toast now worth $40B, up 118% this year – Samsara now worth $30B, up 79% this year – Monday now worth $14B, up 63% this year – HubSpot now worth $39B, up 39% this year – Shopify now worth $148B, up 55% this year pic.twitter.com/q1qP1nwr9r — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 4, 2024 So it was just 8 months ago we wrote “Is SaaS Dead?
Martech
DECEMBER 9, 2024
When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They dont tell you what part of the creative is connecting with people. Is it the copy, the images, the audio? And while A/B testing can shed some light, it doesnt get to a granular level.
SaaStr
DECEMBER 9, 2024
If you haven’t attended one, almost every Wednesday we do a Free, Live SaaStr Workshop Wedneday at 10am PST with the best of SaaS and Cloud. A partial line-up for the coming weeks: 12/11: Michelle Benfer, SVP, Head of Revenue @BILL 12/18: Dennis Lyandres,Former CRO @ Procore 12/25: Skipping for Christmas 1/1: Skipping for New Year’s Day 1/8: AMA with Jason and More 1/15:Kathleen Lord, CRO @ Zensai 1/22:Rajan Sheth, CMO @ Together AI & GP – Hypergrowth Partners and former VP
Martech
DECEMBER 9, 2024
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The tech giants Google, Meta, ByteDance, Amazon, and Alibaba are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Hubspot
DECEMBER 9, 2024
Take it from me: Startup failure is incredibly common. While every entrepreneur wants their venture to succeed, the reality is that nine out of ten startups fail. Indeed, from revenue projections missing the mark to expensive marketing campaigns failing to make an impact, Ive seen new companies fail in countless ways. A whopping 10% of startups dont even make it past their first year.
Martech
DECEMBER 9, 2024
“How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. They also struggle to explain the real benefits of AI. This is because it’s not easy to measure the use of AI and its impact on results.
Martech
DECEMBER 9, 2024
Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately had been the third and fourth largest global ad buyers. The deal is expected to attract regulatory scrutiny. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others.
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