Veloxy

DECEMBER 9, 2024

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Bureau of Labor Statistics. Would you like to tap into this revenue? You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Highspot

DECEMBER 9, 2024

Technology is imperative in todays world, and thats especially true for sellers. Our revenue-generating teams have access to more tools than ever before, but thats not necessarily a good thing. They need that technology to do their jobs, yes, but a glut of tooling means sellers focus more than they should on finding the right tools than their actual work.

GTM 52

GTM Customer Relationship Management Technology Technology 52

Martech

DECEMBER 9, 2024

“How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. They also struggle to explain the real benefits of AI. This is because it’s not easy to measure the use of AI and its impact on results.

A/B testing 120

A/B testing Gaming Drivers/motivators Technology 120

Partners in Excellence

DECEMBER 9, 2024

As you know, I participate in 100s of pipeline and deal reviews every year. One of my standard queries focuses on pipeline quality. It seems like such a simple/obvious question, but you’d be amazed at the amount of “hand waving” and confused responses I get. “How do you know this is a real deal? How do you know this is qualified?

Pipeline 113

Pipeline Prospecting Conversion Meeting 113

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

Sales

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.

Campaign 124

Campaign Strategize Technology Technology 124

SaaStr

DECEMBER 9, 2024

Holy cow are some top SaaS stocks on a run. Not just Palantir: – Toast now worth $40B, up 118% this year – Samsara now worth $30B, up 79% this year – Monday now worth $14B, up 63% this year – HubSpot now worth $39B, up 39% this year – Shopify now worth $148B, up 55% this year pic.twitter.com/q1qP1nwr9r — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 4, 2024 So it was just 8 months ago we wrote “Is SaaS Dead?

Growth 120

Growth Up-sell Pipeline Start-ups 120

Engage Selling

DECEMBER 9, 2024

Planning isn’t just for New Year’s resolutions—it’s a year-round habit of top sales pros. This video shows you why thinking ahead can be your secret weapon for sales success. For … The post Don’t Wait to Do This! first appeared on Colleen Francis - The Sales Leader.

Sales 62

Sales Pipeline 62

Martech

DECEMBER 9, 2024

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They dont tell you what part of the creative is connecting with people. Is it the copy, the images, the audio? And while A/B testing can shed some light, it doesnt get to a granular level.

A/B testing 125

A/B testing B2C Campaign B2B 125

SaaStr

DECEMBER 9, 2024

If you haven’t attended one, almost every Wednesday we do a Free, Live SaaStr Workshop Wedneday at 10am PST with the best of SaaS and Cloud. A partial line-up for the coming weeks: 12/11: Michelle Benfer, SVP, Head of Revenue @BILL 12/18: Dennis Lyandres,Former CRO @ Procore 12/25: Skipping for Christmas 1/1: Skipping for New Year’s Day 1/8: AMA with Jason and More 1/15:Kathleen Lord, CRO @ Zensai 1/22:Rajan Sheth, CMO @ Together AI & GP – Hypergrowth Partners and former VP

103

103

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The tech giants Google, Meta, ByteDance, Amazon, and Alibaba are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care.

Advertising/ Marketing 122

Advertising/ Marketing Growth Follow-up Presentation 122

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

Iannarino

DECEMBER 9, 2024

Discover a proven insight-based sales approach to win over high-value enterprise clientseven those currently working with your competitors.

Clients 258

Clients Sales 258

Martech

DECEMBER 9, 2024

Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately had been the third and fourth largest global ad buyers. The deal is expected to attract regulatory scrutiny. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others.

Angle 110

Angle Technology Technology Presentation 110

G2

DECEMBER 9, 2024

As we sleigh into December, lets inspect how November's seven most impactful AI news events will affect marketing and MarTech leaders. Expect insights on major industry shifts and technological advancements that could inform strategic planning around marketing as well as talent acquisition.

Strategic planning 59

Strategic planning Strategize Technology Technology 59

Hubspot

DECEMBER 9, 2024

Take it from me: Startup failure is incredibly common. While every entrepreneur wants their venture to succeed, the reality is that nine out of ten startups fail. Indeed, from revenue projections missing the mark to expensive marketing campaigns failing to make an impact, Ive seen new companies fail in countless ways. A whopping 10% of startups dont even make it past their first year.

Minimum Viable Product 36

Minimum Viable Product Real Estate Finance Agriculture 36

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

Start-ups