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As you take stock of your teams performance, what concerns you most? Is it the challenge of maintaining your companys market share? Are you worried that your salespeople are not selling? Are you concerned that they even have what it takes to sell?
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Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
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So more power to Sam Altmans 1 person, $1 Billion start-ups. If thats you, great. One think you may not have to worry about is dilution. Because you wont need to hire anyone, or potentially, sell any shares to investors. But for most of us, thats not the case Dilution will come from 6+ sources over time: Your first sale of equity. Most folks get the dilution here about right.
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MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: The 2025 AMA Marketing Skills Report. Click to enlarge. The 2025 AMA Marketing Skills Report identifies the skills marketers need to thrive today and in the future. The report is based on a survey of more than 1,200 marketers, more than 450 job postings and interviews with industry experts.
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So Forge Global is one of the leaders in providing “secondary liquidity” to unicorns, i.e. helping folks trade shares in them before they are public. And while they mostly focus on just a small number of the hottest start-ups and scale-ups, the data is pretty useful to get a pulse of things. The latest report is here. And what you can see is as AI has taken off, and select defense tech has exploded (from Anduril to Shield), the secondary market has heated up.
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Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
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