Iannarino
OCTOBER 12, 2022
There are two ways to describe what a sales manager does. One is to look at the outcomes they are responsible for creating. Another is to look at the individual tasks that deliver those outcomes. There are several things that make it difficult for sales managers to reach their goals, and much of their work aims to overcome these challenges.
Martech
OCTOBER 12, 2022
Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. 21% were pessimistic or very pessimistic. The data comes from a survey of 539 B2B marketers conducted by research and advisory firm Demand Metric for Integrate, the precision demand marketing platform.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Membrain
OCTOBER 12, 2022
When qualifying sales leads , the first lens to look through is the Ideal Customer Profile (ICP). We discover whether potential prospects are the right size, in the right industry, and are located in the right geographical location. We might also have additional qualifying information, such as marketing data, like digital footprints from websites, and white papers they downloaded.
Martech
OCTOBER 12, 2022
Breathes there the email marketer who never had to send an “Oops!” email? So you say your marketing team never had to send an “Oops!” email? Don’t be too smug. Maybe your turn just hasn’t come yet. . Conventional email wisdom says every marketer will have a medium-to-epic fail sometimes. A campaign goes out with broken links or images, the wrong offer or an expired code.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Sales Gravy
OCTOBER 12, 2022
Recession. Inflation. Stagflation. Stockmarket Free Fall. Energy Crisis. Supply Chain Crisis. Political Divisiveness.War. We are living and selling in a time of deep volatility. It is more challenging to close business, objections are harsher, and qualified buyers are becoming more scarce. On this special episode of the Sales Gravy Podcast, Jeb Blount delivers a powerful message about what it takes to outsell this crisis.
Martech
OCTOBER 12, 2022
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Heinz Marketing
OCTOBER 12, 2022
By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing. Mentoring is one of the best ways to develop skills and reach your goals. It consists of a mentoring relationship between you and someone who can support and encourage you. The mentor-mentee relationship can take several different forms such as peer mentorship, where colleagues guide one another, or reverse mentorship, when a more junior employee mentors leaders in order to provide a different persp
Understanding the Sales Force
OCTOBER 12, 2022
Back in the 90's, after years of Chiropractic, I learned to crack my own back and neck. You never know when you will need to relieve stiffness and/or pain. Actually you do know. If you drove more than two hours today or slept in a hotel bed last night I'm certain you'll need to crack your back and neck. In the spring of 2020, I sprained my ankle and it never improved.
SaaStr
OCTOBER 12, 2022
Dear SaaStr: What Were The Top Pieces of Advice You’re Glad You Ignored? 1. Don’t do any VC investments your first year. Take your time. Sound advice. But would have missed 4 unicorns if I had. 2. It’s Hopeless. Let’s Throw in the Towel. Yes, it was. But quitting doesn’t help. 3. Don’t start that start-up, it won’t work, there aren’t enough customers, and the technology doesn’t work.
Search Engine Land
OCTOBER 12, 2022
Nowadays, conversion is usually preceded not just by one but several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions in conversion paths. As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Membrain
OCTOBER 12, 2022
I want to share with you the ten principles on which we developed our platform. These are also available as a download in my Sales Effectiveness Manifesto.
Search Engine Land
OCTOBER 12, 2022
Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the Google Display Network. Google wrote, “previously, managing suitability settings was done in multiple, segregated sections of Google Ads and the experience differed across Google platforms.” “This led to a time-consuming and cumbersome implementation process, along with misconceptions and misuse of the controls.
SaaStr
OCTOBER 12, 2022
Every company moves through different growth phases, and eventually, the focus, strategy, and motions for growth must change alongside the business. Dave McJannet, CEO of HashiCorp, shares from his wealth of experience to reveal the secrets to building and expanding SaaS companies the right way. The Three Elements of Company Building. Many founders think first of their product and then the market.
Hubspot
OCTOBER 12, 2022
If you're in sales, you know that finding prospects isn't easy. In fact, it can be the tallest hurdle in the sales process. The key is to meet people where they are — and more often than not, they're on social media. The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips.
Advertisement
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Membrain
OCTOBER 12, 2022
Here’s why you should think twice before you lay off salespeople, cut sales training, and lower investments in sales strategy, process, and technology.
Search Engine Land
OCTOBER 12, 2022
Google has renamed the popular analytics and data platform from Google Data Studio to Looker Studio. Google wrote “starting today, Data Studio is now Looker Studio.” “With this complete enterprise business intelligence suite, we will help you go beyond dashboards and infuse your workflows and applications with the intelligence needed to help make data-driven decisions,” Google added.
Hubspot
OCTOBER 12, 2022
When it comes to data management, there are two main options — spreadsheets versus databases. While both organize information, each solution serves a distinct purpose. In this post, you’ll learn the benefits of both databases and spreadsheets. Then, we’ll explore how you can choose the best organizational system for your business. Table of Contents.
Search Engine Land
OCTOBER 12, 2022
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sales Hacker
OCTOBER 12, 2022
Revenue Rally: Seattle. The Event Series for Elite Sales Pros. Only 45% of sales reps globally achieve quota, and quota attainment has been falling for over a decade. It’s time to fix that. The post Revenue Rally: Seattle appeared first on Sales Hacker.
Search Engine Land
OCTOBER 12, 2022
Google has added three new examples to the top of the “how to write product reviews” help document, clarifying more types of sites that may be impacted by the product reviews algorithm updates. Three examples. Google added these three examples to this help document : An expert staff member of a merchant that guides shoppers between competing products.
Sales Hacker
OCTOBER 12, 2022
Revenue Rally: San Francisco. The Event Series for Elite Sales Pros. Only 45% of sales reps globally achieve quota, and quota attainment has been falling for over a decade. It’s time to fix that. The post Revenue Rally: San Francisco appeared first on Sales Hacker.
RAIN Group
OCTOBER 12, 2022
During a now-famous interview on the Pierre Berton Show in 1971, Bruce Lee shared a simple philosophy: “be like water.” As fitting as Lee’s advice is for sellers, “be like a sponge” works just as well. To stay ahead, sales teams must continuously absorb new information and develop skills. Ongoing training and coaching and sustained effort over time is crucial.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sales Hacker
OCTOBER 12, 2022
Revenue Rally: Atlanta. The Event Series for Elite Sales Pros. Only 45% of sales reps globally achieve quota, and quota attainment has been falling for over a decade. It’s time to fix that. The post Revenue Rally: Atlanta appeared first on Sales Hacker.
Partners in Excellence
OCTOBER 12, 2022
I’m excited to announce a new LiveStream series! Aaron Evans and I are cohosting a series, Ask Me (Almost) Anything! Aaron is someone I’ve deeply respected for some time. He has one of the most thoughtful points of view on selling that I’ve experienced—though sometimes we disagree. We, also, share a deep pride in our profession, with hopes to see it continue to grow and improve in the value sellers create with customers.
Gong.io
OCTOBER 12, 2022
Ahhh … Revenue Intelligence. We love that phrase. . Heck, Gong has been in the Revenue Intelligence game since it started in 2019. But what exactly is Revenue Intelligence and why it is an essential tool for any B2B company to be using? And how can teams other than sales benefit from actionable customer data and insights? . Let’s start from the top.
Partners in Excellence
OCTOBER 12, 2022
Classically, we tend to view winning and losing as two sides of the same coin. If we don’t win, we lose and vice versa. As a result, we are supposed to focus on those things that cause us to win. The problem is, fear of losing more often freezes us. We choose to do nothing–or keep doing the same. By doing this, we may not win. But more importantly we don’t lose!
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
OCTOBER 12, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is part 7. Links to all the articles are at the end of the post. In this post we’ll be talking about UTM tagging. To some folks this may seem like a very basic thing, but it’s so important in GA4 that a refresher is in order.
Expert insights. Personalized for you.
267 
Let's personalize your content