This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Sales organizations typically have plenty of sales data due to the growth and usage of CRM systems, critical to capturing the activities that are occurring with the sales team. But effective coaching with sales performance data often becomes the greater challenge with sales managers and leaders. In our coaching platform, we offer several tools to help in this area and one of the most effective, easy to understand and utilize is sales data insight that comes from regular Sales Huddles.
My mother taught me to read when I was three years old. She told me she made me play school. This sparked my love of the written word, although, at that young age, I wouldn’t have known what the “written word” was. My mom was raising four children alone on a draw of $4.50 an hour against her commissions, leaving no money for books.
This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Image expansion. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels.
Google Ads is no longer maintaining individual and ad group keyword forecasting in Keyword Planner. Few advertisers were using these features so the platform decided to retire them, according to Ginny Marvin, Google’s Ad Liaison, on X (formerly known as Twitter). However, campaign-level forecasts and historical keyword-level data are still available.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.
Back in Vancouver after a month in NYC. Timely return with this weekend being Canadian Thanksgiving – Happy Thanksgiving to all my Canadians out there. Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work. Grateful for you all – Canadians and non-Canadians of course. Also grateful that the GTMfund team is growing – we had Sophie Buonassisi, our new VP of Marketing, start this week.
Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII).
Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII).
Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. There are dozens of metrics you can use to review PPC performance depending on your business objectives. While the wealth of data points may seem overwhelming, here are six tips to consider as you navigate PPC performance tracking and glean valuable insigh
So how are the top SaaS and Cloud companies doing in 2023? Bessemer’s latest Cloud 100 answers the question. Their top 100 SaaS and Cloud companies — the “Cloud 100” — are almost all at $100m+ ARR, and growing on average 55% year-over-year. Now that’s still pretty darn impressive at $100m+ ARR. But in 2022, they were growing 100% annually: The impacts aren’t even, however.
The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. This article will share specific steps to future-proof your customer experience across various channels and touchpoints. Understanding AI-first semantic search Semantic search represents a quantum leap in the world of search engines.
So recently a sales leader I really like reached out to me regarding his next role. He’d recently resigned from a startup I knew reasonably well, and where I’d met the founder. I was happy to help. Until I looked at his LinkedIn and saw that while I thought he’d been there for a while … but it was just 1 Year 7 Months per LinkedIn.
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Unique, quality and intent-focused content remains a key element of any digital marketing strategy. But in today’s rapidly changing landscape, it’s easy for your once-promising blog content to become stale and outdated. Gone are the days when you’d publish a blog post and forget about it. As the web gets inundated with new content daily, it’s even more crucial to consider your content’s fresh and relevant.
Any founder you talk to likely remembers every investor who said no to them. Those founders hold a special kind of “not hatred,” says Michael Seibel, Managing Director and Group Partner at Y Combinator, but a special kind of something for those investors and a desire to prove them wrong. If you’re a seed-stage startup, Michael shares the best ways for you to present your company to startup investors.
This morning, I was greeted with a couple of things. One is the norm, I get inundated with mindless prospecting emails every day. Usually a couple of dozen make it through my spam filters, There are dozens in the spam buckets. I scroll through those quickly, spamming each of those. But I know tomorrow, dozens more will find their way into my inbox. Then I saw a post in LinkedIn, it highlighted some data (let’s assume it’s true).
With everyone running in 20 directions, it’s challenging to keep everyone involved in a customer relationship updated, especially when salespeople are on the road. Spiro’s platform now make it easier for everyone to collaborate on customer updates quickly and easily. Our newest feature, called Collaboration Notes, lets anyone share information, answer questions and notify others of updates to keep everyone on the same page: Add notes to contacts, companies, activities, quotes, and
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Learn how to write a case study that showcases your success. Use our template and proven techniques to create a compelling case study for your clients.
We organize all of the trending information in your field so you don't have to. Join 26,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
328 
Let's personalize your content