SaaStr
JUNE 9, 2025
Dear SaaStr: What is The Best Way to Set Sales Rep Quotas at Each Stage of a B2B Business? Setting sales rep quotas in a SaaS business depends heavily on your stage of growth and ARR. Here’s how I’d break it down: 1. Early Stage (Sub-$1M ARR): At this stage, your primary goal is survival and proving product-market fit. Quotas should be simple and achievable.
Sales Gravy
JUNE 9, 2025
Have you ever been working on a deal where you had this feeling, this intuition, this Spidey sense—something in the back of your mind telling you that this wasn't going to close? That you were going to waste your time? Maybe you had one of the stakeholders who was against you—an enemy. There was a naysayer who kept calling you out. Perhaps the stakeholders weren't engaged, or the incumbent vendor was so integrated into the organization that it would be very difficult to displace them.
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Martech
JUNE 9, 2025
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Where are marketing teams under-utilizing AI? While many marketing teams are increasingly adopting AI technologies, several applications remain under-utilized.
SaaStr
JUNE 9, 2025
The IPO window isn’t just cracked open—it’s wide open. After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. The Numbers Don’t Lie: We’re in a Different Market Let’s start with the headline grabber: Circle’s 247% gain from IPO price to current trading levels.
Speaker: Brendan Sweeney, VP of Global Sales at Allego
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry expert Brendan Sweeney for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Partners in Excellence
JUNE 9, 2025
AI is embedded into virtually everything I do, every day. Two windows are always open on my computer. One for Claude, one for ChatGPT (I’m experimenting with others). As I mull over issues, questions, ideas, these tools are critical thought partners. When I want a different point of view, I often turn to the LLMs to help me. Over time, I’ve developed a rich library of prompts I use to help me look at new things.
Martech
JUNE 9, 2025
The martech landscape is evolving rapidly — and creative operations is increasingly at the center of that transformation. As marketing teams scale their ambitions, expand channels and accelerate production, the operational layer supporting creative work has become vastly more complex. What was once a simple SaaS transaction — buy a license, get trained, start using — no longer fits.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JUNE 9, 2025
In B2B, complex buying decisions are rarely made on impulse. Yet, many marketing programs still focus almost exclusively on capturing short-term demand — a costly mistake. To build lasting momentum and drive future growth, you need a strategy that connects mental availability to buying triggers. A continuum approach does just that. Marketing beyond the 5%: Reaching buyers across the entire journey Buying cycles for complex solutions are lengthy, ranging from nine months to several years.
Salesforce
JUNE 9, 2025
When was the last time you “Venmo’d” a friend instead of saying you’d send money, or told someone you’d “Uber” somewhere instead of booking a ride? That’s the magic of effective brand building. These businesses didn’t just create products — they became verbs in our everyday vocabulary. You might think that this kind of brand recognition is only for the tech giants, but every brand started somewhere.
SBI
JUNE 9, 2025
AI is moving fast—faster than most sales teams are ready for. Tools that summarize calls, write emails and surface insights are already part of many reps’ daily workflows. But this is just the beginning. As someone who works with revenue teams navigating this shift, I’ve seen the excitement, the confusion and the concern. Leaders are asking: Which tools do we adopt?
Salesforce
JUNE 9, 2025
Customers are fed up with traditional self-service – and it’s not hard to see why. For many companies, customer self-service looks like basic FAQs, hundreds of knowledge articles, and chatbots that can only handle simple requests. Customers spend more time than they’d like hunting around online, leading to a frustrating experience. A recent Gartner survey found that only 14% of customer service issues get fully resolved in self-service.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
David Meerman Scott
JUNE 9, 2025
Speaking Books Events Courses Advisor Resources Blog About Contact Speaking Books Events Courses Advisor Resources Blog About Contact [hubspot-metadata] { "category": "include", "creatable": false, "path": "custom/page/dms-v2/Site_Header.html" } [end-hubspot-metadata] --> Bots Don’t Build Fandom. People Do. Written by David Meerman Scott on June 9th, 2025 I write about strategies to turn fans into customers and customers into fans.
Salesforce
JUNE 9, 2025
As low-code platforms make in-house software development more accessible, many businesses are considering this approach for various projects, including data archiving solutions. If your data is growing and you’re weighing a build-versus-buy strategy for archiving, you’ve come to the right place. Let’s break down the key factors and determine which method comes out ahead in each.
SaaStr
JUNE 9, 2025
Stealth AI Churn: Are Your Customers Starting to Leave Already? The churn signals are everywhere if you know where to look. In some segments, you can see it all over the place: In the contact center, the vendor musical chairs have already begun in the Age of AI. None of the products are remotely the same as they were 12 months ago, from Fin to Gorigas to Dialpad to Zendesk.
SaaStr
JUNE 9, 2025
The HubSpot AI Playbook: How Yamini Rangan Is Leading the Most Aggressive B2B AI Transformation HubSpot’s CEO came to SaaStr Annual + AI Summit to do a deep and honest dive on how she’s transforming the company into an AI-first $2.75B+ ARR B2B leader. And what it means for the future of B2B software. The AI Pivot That Changed Everything HubSpot had spent four months meticulously planning your 2023 roadmap.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
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