Iannarino
DECEMBER 2, 2022
If there were a popular qualifying strategy that would offend your prospective clients while also projecting that you and your company are self-oriented brutes who care only about closing a deal , would you use that strategy?
Cerebral Selling
DECEMBER 2, 2022
When I was a VP at Salesforce, one of my sales managers came to me with a disturbing problem. He told me he got a voicemail from a customer saying that he didn’t want to work with the female sales rep responsible for his account and requested that we assign a man to help him. “What do you think we should do, David?”, he asked. No matter how detailed your onboarding manual or how comprehensive your ongoing professional development is, sooner or later each of your team members and colleagues will
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RAIN Group
DECEMBER 2, 2022
Client loyalty can make or break a company. Loyalty is tied to buyer satisfaction and their experience buying from you—but it’s tough to earn. Fred Reichheld, author of? The Loyalty Effect and creator of the Net Promoter System, found that most corporations lose 50% of their customers every 5 years, 50% of employees in 4 years, and 50% of investors in less than one year.
Search Engine Land
DECEMBER 2, 2022
Ever since Elon Musk took over as CEO of Twitter, there’s been a lot of changes on the platform. Some people love it, while others are not so sure. As far as brands are concerned, many have left the platform or temporarily paused ads due to increased hate speech, safety concerns, and Musk’s overall lax approach to content moderation, account suspensions, and other issues.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
DECEMBER 2, 2022
When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Building your own custom system. Buying something you can customize. Beware of the dangers of either of those custom options. Think long and hard about what you’re getting into.
Search Engine Land
DECEMBER 2, 2022
If you’re still on the fence about whether or not video ads are a good idea for your brand, you shouldn’t be. Coming into 2023, it’s more important than ever to consider all platforms and ad types; and video advertising should be at the top of that list. Here are three reasons why you should be creating video ads for your brand. Video ads are more engaging than traditional ads Video ads reach a larger audience than traditional ads Video is an effective way to communicate your b
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
DECEMBER 2, 2022
Search marketing continues to be a rapidly evolving space. . There is a great demand for search marketing talent – specifically for people with subject matter expertise. . I always hear it from recruiters and colleagues: “There just aren’t enough people who truly know what they are doing.” . But is this true? What does it take to be a subject matter expert?
Martech
DECEMBER 2, 2022
Elon Musk announced Friday, by tweet of course, that the account of Kanye West, now known as Ye, has been suspended. Whether or not the suspension is temporary was not clear. This followed a now-deleted tweet from the rapper reported to have contained an image of a swastika inside a Star of David. According to the Twitter CEO, the post infringed the platform’s rule against incitement to violence, thus indicating that there are boundaries to free speech even under the new Twitter regime.
Sales Pop!
DECEMBER 2, 2022
Pipeliner’s Groundbreaking Revenue Intelligence. In my last blog, I introduced Piperliner’s new Revenue Intelligence Loop. Let’s now take a deeper look at this loop, and the powerful functionality it can provide for you. Revenue Intelligence. First of all, what can revenue intelligence do for your organization? It allows you to greatly boost forecast predictability and accuracy—meaning no more spreadsheets and operating by “gut feeling.”.
SaaStr
DECEMBER 2, 2022
Today’s customers, AKA the self-serve buyers, want to be able to access information online during the research and buying process without having to speak to a salesperson or fill out a form. Salespeople have less influence over today’s buyers, which means marketing departments play a much more significant role in driving sales than they used to. “In 2021, 87% of buyers wanted to self-serve all or part of the buying journey… today it’s virtually 100%.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
DECEMBER 2, 2022
Video marketing is not a “nice-to-have” marketing strategy anymore. It has become a digital marketing necessity for almost every business – from financial planners to physicians. If you haven’t jumped into the video-making pool yet, now is the time to take that plunge. Why? People love to watch videos. No matter what type of business you have, videos can help you sell more products or services.
Spiro Technologies
DECEMBER 2, 2022
Transcript. Adam Honig: Hello and welcome to Make it. Move it. Sell it. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. I’m your host Adam Honig, the CEO of Spiro.ai. We make amazing AI software for companies in the supply chain, but we are not talking about that today.
Salesforce
DECEMBER 2, 2022
It’s the end of the year, and you know what that means: it’s closing time. But if you haven’t already hit your quota, it’s not too late. Sure, there are challenges — possible burnout, economic uncertainty, and the need to do more with less — but you can still come out on top. We asked our crew of influencers for advice on how sales organizations can rally and close the fiscal year on a high note.
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