SaaStr

MAY 27, 2025

Informatica acquired for $8 Billion! Boom!! But founded … in 1993! First IPO in 1999 First acquisition for $5.3 Billion in 2015 Second IPO in 2021, $10 Billion market cap Salesforce acquires them in 2025 for $8 Billion Man, it's a journey pic.twitter.com/Lmi9NPQbj6 — Jason SaaStr.Ai Lemkin (@jasonlk) May 27, 2025 Salesforce just agreed to finally acquire Informatica for $8 Billion after trying for some time.

Government 57

Government Strategize Price Growth 57

Highspot

MAY 27, 2025

Reflecting on my 25+ years leading revenue organizations, one thing has remained constant: the pressure to deliver consistent, predictable growth. Yet for much of that time, the concept of enablement has occupied a curious place in the business lexicon, important, certainly, but often misunderstood. Enablement was a well-intentioned category, championed by many leaders, myself included.

Go To Market 52

Go To Market GTM Strategize Growth 52

SalesHood

MAY 27, 2025

Discover what sales content is, why it matters, and how to manage it effectively. Learn how AI and modern tools like SalesHood drive sales content success.

Sales 52

Sales 52

Martech

MAY 27, 2025

After more than a year of trying , Salesforce announced today it is buying data management company Informatica for $8 billion. The purchase will bolster the CRM giant’s push into AI. It will also boost Salesforce’s portfolio in data management and governance, aiming to “deploy powerful and responsible agentic AI.” “Truly autonomous, trustworthy AI agents need the most comprehensive understanding of their data,” Salesforce president and CTO Steve Fisher said in

Government 104

Government CRM Service Product 104

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

G2

MAY 27, 2025

These AI adoption statistics cover the evolution of artificial intelligence between 2017 and 2025. Check out the major events that influenced AI adoption.

96

96

Martech

MAY 27, 2025

There are two key reasons CTV is likely to be among 2025s fastest-growing advertising channels : Its big-screen storytelling capability. Its digital targeting functionality. CTV isnt yet a stand-alone revenue driver. Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Used strategically, CTV can support and amplify your performance marketing efforts.

Growth 92

Growth Drivers/motivators Campaign CRM 92

The Advantexe Advisor

MAY 27, 2025

If you havent heard the news, the U.S. government is phasing out the penny, which has been part of the U.S. economy for over 200 years. The Treasury Department recently announced that it will stop circulating new pennies by early next year. Afterward, there will not be enough pennies for everyday cash transactions, and businesses will need to start rounding up or down to the nearest 5 cents.

Government 71

Government Start-ups 71

SaaStr

MAY 27, 2025

So we’ve been proponents of customer success at SaaStr since the earliest days, since our first SaaStr posts in 2012. The magic of high NRR and a strong CS team was something we were preaching and doing deep dives on since well before it was well understood. Especially the power of it leading to second order revenue, from upgrades to referrals to word of mouth and more: CLTV Isn’t The Whole Story.

Customers 69

Customers Referrals Contract Drivers/motivators 69

G2

MAY 27, 2025

Digital advertising run through ad networks and exchanges traditionally relied on third-party cookies to track people online and personalize ads. However, rising privacy concerns are pushing for moving beyond cookies to personalize user ads.

Networking 66

Networking 66

SaaStr

MAY 27, 2025

So SVB still is the #1 bank for tech companies in Silicon Valley and they have a ton of data. Their latest 1H’25 report has some interesting learnings: Does it seem like YC and other top incubators and accelerators have taken over the start-up world? They have 24% of all U.S. VC deals now come from accelerators and incubators — and that's going way up.

Price 68

Price Government Launch Technology 68

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

SalesHood

MAY 27, 2025

The post What Is Sales Content? Definition, Examples, and Best Practices appeared first on SalesHood.

Sales 52

Sales 52

Salesforce

MAY 27, 2025

81% of today’s leaders feel optimistic about the future, according to our latest Small and Medium Business Trends Report. It shows that success takes many forms from high-growth startups to steady, community-driven businesses. But when it comes to choosing between a startup vs a small and medium-sized business (SMB) , the decision impacts everything from funding strategies to daily operations.

CRM 52

CRM Customer Relationship Management Growth Start-ups 52

G2

MAY 27, 2025

New to AWS? Learn how to set up your first project, follow best practices, and avoid costly mistakes with this beginner-friendly, step-by-step guide.

Follow-up 52

Follow-up 52

Salesforce

MAY 27, 2025

We’re all standing on the edge of a $6 trillion opportunity. This isn’t just hype; it’s a reflection of the immense potential unlocked by the convergence of AI, data, and the unified Salesforce Platform. To truly seize this moment, Salesforce partners need the right support and infrastructure to effectively leverage these powerful forces.

Networking 52

Networking Launch Go To Market Event Production 52

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B2B

G2

MAY 27, 2025

When I first heard about low code development, I assumed it was just another buzzword, something built for startups with no dev teams or enterprises chasing speed.

52

52

SaaStr

MAY 27, 2025

Dear SaaStr: How Long Should I Wait to Follow Up After A Big Customer Pitch? You shouldnt wait at all. Follow upimmediatelyafter the initial pitch meeting. Ideally, within the same day. The best always do. If you cant do it that quickly, make sure its no later than 24 hours. Heres why: 1. Momentum Matters After a pitch meeting, the clients interest is at its peak.

Follow-up 48

Follow-up Pitch Customers Clients 48

G2

MAY 27, 2025

Long-short-term memory (LSTM) is an advanced RNN model that uses a forget, input, and output gate to learn and remember dependencies in sequential data.

52

52

Salesforce

MAY 27, 2025

If youve worked with data products in the world before AI data analysis, you know the drill: a project manager or analyst has an important question, but getting the answer means using Structured Query Language (SQL), a language for querying databases. Without innovative tools like a text-to-SQL Slack agent, engineers and data scientists become gatekeepers to the data, since many teams dont have the technical knowledge to work with SQL.

SQL 40

SQL Structured Query Language Engineering Trust 40

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Martech

MAY 27, 2025

Webinars have long been a go-to asset in a marketer’s toolkit. However, over the past four years, registration and attendance numbers have steadily declined.If that’s the case for you, then you’re doing them wrong. In 2024, 25% of organizations ran 50+ webinars per year. Meanwhile, attendance dipped to under 30% down from ~50% in previous years.

Pitch 110

Pitch Education Follow-up Pipeline 110

Sales Hacker

MAY 27, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Sean Whiteley is a three-time founder and the current CEO of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams. Previously, he founded GetFeedback (acquired by Campaign Monitor) and Kieden (acquired by Salesforce), where he also served as SVP & GM.

GTM 67

GTM X-functional Start-ups Go To Market 67

G2

MAY 27, 2025

Clay's Alex Lindahl reveals why segment-based marketing is dead and how AI agents achieve 45% reply rates by predicting buyer intent before prospects do.

Prospecting 96

Prospecting 96

Martech

MAY 27, 2025

Consumer confidence has been increasingly volatile since the presidential election. The new administration’s higher tariffs, lower government spending and radical tax changes have unnerved many people. The University of Michigan’s Consumer Sentiment Index has fallen from 74 in December to 50.8 in April. After five months of declines, The Conference Board Consumer Confidence Survey surged in May, but remains below where it was in 2021.

Retail 112

Retail Price Promote Government 112

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales