Partners in Excellence

JANUARY 22, 2025

“If you can’t do it yourself, you probably shouldn’t be using AI!” This was a brilliant observation by James Pursey in an outstanding seminar on AI in sales. The only modification I would make would be to say, “If you can’t do it excellently yourself, you probably shouldn’t be using AI!” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Membrain

JANUARY 22, 2025

Traditional wisdom suggests that following a well-defined sales process can significantly improve both individual and organisational sales performance. The evidence certainly suggests that this approach can be effective in relatively simple, high-volume, predictable and repeatable sales environments.

Process 123

Process Sales 123

G2

JANUARY 22, 2025

Ive tested countless online survey apps over the years. Here are the 12 best survey software with their pros and cons for all your survey needs in 2025.

Trust 52

Trust 52

Martech

JANUARY 22, 2025

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. The key to avoiding miscommunication, budget overruns and unsatisfied expectations lies in how you define the project upfront.

X-functional 120

X-functional Price Clients Education 120

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

G2

JANUARY 22, 2025

In a compelling session at G2 Reach, visionary marketing legend Seth Godin delivered a masterclass on strategy. It was my pleasure to introduce my longtime friend, who shared profound insights on how leaders can navigate change and make strategic decisions as technology continues to evolve and improve.

Strategize 40

Strategize Technology Technology 40

SaaStr

JANUARY 22, 2025

Dear SaaStr: What are the top mistakes SaaS start-ups make on the way to the first $10m ARR? The list is of course endless but my Top 10 or so: # 1. Not hiring a truly great co-founder. The world in tech is just so competitive now. You cant settle for the best I could get co-founder. #2. Not hiring a 100+% truly committed co-founder. I see so many founders just quit now, even just in the first few months.

Up-sell 116

Up-sell Start-ups B2B Sell 116

SaaStr

JANUARY 22, 2025

So IPOs are back in SaaS and Cloud. Look for many more in the coming 12-18 months. And a lot of what we talk about are the next generation — Databricks, Canva, Stripe, Wiz, etc. Amazing companies. But there’s another huge batch of folks getting ready to IPO. Companies bought previously public and private bought out by Private Equity firms.

Contract 115

Contract Growth Customers 115

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year.

Represent 114

Represent Growth Networking Up-sell 114

SaaStr

JANUARY 22, 2025

Hiring a Chief Revenue Officer (CRO) is a huge moment for any SaaS company, yet its often misunderstood. Founders and CEOs expect the world. CROs expect to hit the ground running. But all too often, misalignment of goals and expectations derails what could have been a great partnership. In our recent Workshop Wednesday , SaaStr CEO and Founder Jason Lemkin sat down with Kathy Lord, CRO of Zensai (and formerly of Intacct), to talk about what CEOs and CROs should really expect from one another, es

Pipeline 105

Pipeline Strategic planning Drivers/motivators Territory 105

Martech

JANUARY 22, 2025

After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back and it’s a breath of fresh air. Even more fascinating is how companies aren’t returning to traditional event marketing. They’re reinventing it. This is one reason why nearly 65% of corporate event planners expect attendance figures for live meetings to increase over the next three years.

Tradeshows 112

Tradeshows Finance Promote Follow-up 112

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

G2

JANUARY 22, 2025

We all know that B2B buyers rely heavily on peer reviews and marketplace insights to inform their purchasing decisions. And as the leading software review platform, G2 is a critical touchpoint in the buyer's journey, with hundreds of millions of buyers visiting the platform annually. For software companies, an optimized G2 profile isn't just a nice-to-haveit's become a crucial element of their digital presence and lead generation strategy.

Lead generation 64

Lead generation B2B 64

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. RMNs let brands reach consumers with laser-like precision when they are ready to buy. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstra

Campaign 109

Campaign Retail Networking Drivers/motivators 109

Adaptive Business Services

JANUARY 22, 2025

We are still expecting big things to be coming soon from Nimble. Nothing new to report this week, but lets start with a Correction/Apology – Note to self wait for things to finalize before opening my big mouth. There will be a $15 up-charge per account, per account not per user , to access the upcoming bulk email features. I originally reported that no such fee was expected.

CRM 62

CRM Contact Service Consult 62