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“ But why?” The two words you should never say or ask when a prospective client shares a concern, an objection, or an unfavorable decision. Why? That’s what I covered in the last tip. This tip is about what we should do instead, which I call the Stop, Drop, and Roll. Stop, Drop, and Roll through Sales Concerns and Objections When someone shares information that is a concern, objection, or unfavorable decision, the strategy that keeps the conversation moving and increases your probability o
I received a LinkedIn message from a supposed salesperson who suggested he wanted to introduce me to a prospect. I accepted his connection request. Being busy, it took a while for me to get back to LinkedIn. When I returned, I asked the person how I could help.
Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth. In this article, we will focus on capacity, but stay tuned for part two in this series for the other side of the equation: How to Increase Channel Partner Productivity.
Want to close more deals in less time? Try this simple tip (our customers who implemented this approach drastically improved their closing ratios)! The post Moving From “If” to “Which” first appeared on Colleen Francis - The Sales Leader.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
To compete in the marketplace today, companies must first, identify the sales coaching needs of their managers and the strengths and weaknesses of the salespeople they coach. We know that in order to differentiate in business today, salespeople must be consultative, have great interactions with clients, provide solutions that solve their problems, and also create revenue for the company.
Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer “yes,” but surprising research shows there is at least one condition where such grouping can actually reduce the apparent value. Here’s the most surprising and counterintuitive part: the bundle may be seen as worth not just less [.
Some businesses struggle to manage a sales team. So, they search for ways to improve their efficiency. Sales operations aren’t for everyone. So some business owners look for solutions elsewhere. While some go into automated platforms for lead generation or artificial intelligence (AI), others ask for help from other companies. That’s where outsourcing comes into place.
Some businesses struggle to manage a sales team. So, they search for ways to improve their efficiency. Sales operations aren’t for everyone. So some business owners look for solutions elsewhere. While some go into automated platforms for lead generation or artificial intelligence (AI), others ask for help from other companies. That’s where outsourcing comes into place.
The buying committee is changing. The average buying committee is now between 8 and 10 decision-makers. This means the sales process is more complex than ever, and ongoing budget concerns add another layer of challenges for your sales team. When you're putting time and resources into sales cycles that last an entire quarter or much longer, the last thing you want is for an unexpected requirement, budget allocation or a last-minute stakeholder interjection to throw a wrench in your plan and stall
Want to get the very best bang for your buck in every coaching session? Focus on these key areas and watch your sales results increase! The post Sales Coaching: Where to Focus first appeared on Colleen Francis - The Sales Leader.
In the fast-paced world of banking sales, staying ahead of the competition requires continuous improvement. While group training sessions have many benefits, there's no denying the unique benefits of personalized one-on-one sales coaching. With over 30 years of experience working with banks, we have found that tailored coaching can be the key to unlocking your team's full potential.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
With smaller groups or one on one’s, I frequently talk about “The Joy of Selling… ” To some this concept may seem a little too soft and abstract. Some react, “Dave, we’ve got to focus on hitting the numbers, achieving our growth goals! It’s tough work and sellers need to be tough minded!” Increasingly, I don’t encounter many people, at all levels, that are proud of being sellers.
If you own a small business, you’ve probably dealt with an unhappy customer or two. And if you haven’t, you’re probably going to. Pouring your soul into your customers only to receive negative feedback can be discouraging and frustrating. But with some preparation and knowledge, you can improve your chances of turning a disgruntled customer into a loyal one.
So many of us try to cheat nature. Instead of doing the right thing, in the right way , at the right time, we look for shortcuts or “hacks” that make our lives easier.
The sales landscape has changed more rapidly in the past few years than ever before. From a worldwide pandemic to emerging technologies and fluctuating economic factors, the way that buyers make a purchase decision has evolved. In some ways, these changes require new sales approaches. More likely, these changes have created a stark disparity in the skills of teams who succeed and those who fall behind.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
There’s a three-letter word that stands between sellers and success. It’s not the word you. But it’s close. It’s ego: that internal dialogue we all have with ourselves that—if left … The post Beware the Thief of Success first appeared on Colleen Francis - The Sales Leader.
In analyzing those salespeople who are successful year after year, we have found significant consistencies in behavior, sales skills, and practice management. We call these The 7 Activities for Sales Success. If your sales team can adopt these 7 habits, you will be amazed at how your sales will improve.
Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. The Limited Ads Serving policy will apply when an advertiser targets specific brands in their campaign but the relationship between the ad and brand is unclear, Google said.
Amazon is by far the largest e-commerce in the US, making up more than 37% of the US e-commerce market. Because of its vast customer base, it’s an attractive marketplace for online sellers with the current number of sellers exceeding 500,000 individuals. If you aren’t already selling on Amazon, you’re missing out on a lot. Anyone can meet the requirements and become a seller on Amazon, but not everyone makes it to the top where they earn upwards of $1 million from Amazon alone.
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
There are two types of salespeople: those who need a deal and those who don’t. Sales organizations also fit into one of these two categories. The person who needs something from someone else is One-Down, while the person who needs nothing is One-Up. The One-Up person has the better position of the two.
There's no one recipe for success. Every leader has their own unique strategies and practices that they swear by. And yet, there are some great habits that are undeniably shared between many great leaders, including the ones who join us on Revenue Builders. Some of the most common themes in our discussions with the sales greats are a learning mindset, a focus on people, and a willingness to push on through hardship and failures.
There’s an expression that I love in sales: money follows momentum. How do you effectively create momentum? Watch this video and find out! The post How to Create Momentum first appeared on Colleen Francis - The Sales Leader.
If you look beyond the surface and dissect the performance of your team, it is often an eye- opening experience. but uncovering the data and analytics for your sales team is an essential practice in building a high performing sales team. Most sales leaders report on year over year results, sales YTD against plan, how their team is doing against other sales divisions or peers in the industry, and new business.
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Human interaction is remarkably inefficient. It’s downright sloppy. We come into conversations with our own biases, hopes, dreams, beliefs, values, fears, experiences, points of view, and goals. We engage others, each with their own biases, hopes, dreams, beliefs, values, fears, experiences, points of view, and goals. And each person in a conversation brings these factors into the conversation… As conversations progress, things change.
I’m thrilled to share some exciting takeaways from a recent podcast where we had the privilege of hosting Kyle Stout , the visionary founder of Elevate and Scale, a leading email marketing agency. Our discussion delved into the game-changing role of AI in shaping content marketing strategies , and it was an enlightening journey that I can’t wait to share with you!
If I were your prospective client, I would tell you your emails are invisible. I would tell you I am a busy person with a lot of responsibility. Nothing important in my world is handled with an email. I would tell you to call me if you have something worth my time. If you were the salesperson assigned to my company, I’d tell you to use the phone.
We recently hosted a panel discussion with several top revenue leaders in the sales industry, facilitated by sales veteran and Force Management Partner Brian Walsh. Boomi CRO Marcy Campbell , NWN Carousel CEO and President Jim Sullivan , and Battery Ventures Operating Partner Bill Binch joined us to share each of their unique perspectives on what's driving positive revenue outcomes for sales organizations in our ever-changing economic environment.
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Are you waiting for motivation? Most sellers want to get motivated before they’re ready to take action. However, that’s 100% backwards. Here’s what you need to do instead. The post Stop Waiting for Motivation first appeared on Colleen Francis - The Sales Leader.
Some would say that these are unprecedented times in banking. Perhaps the individuals most impacted, and possibly most unprepared, are retail bankers, at the frontline of client changing preferences, digital options and increasing expectations. For a banking leader, it is an important time to have a strong focus on sales team motivation. Here are a few things we would recommend to help your frontline retail banking team continue to grow and deepen current client relationships.
Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals?
You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it.
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
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