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E-E-A-T: Making experience and expertise your content advantage

Search Engine Land

.” Demonstrate your expertise The level of expertise leveraged in your content can help Google to understand the quality, making it an important consideration, Fach said: “In August 2022, Google launched its first helpful content update and asked, does your content clearly demonstrate firsthand expertise in a depth of knowledge?

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. This depends on the niche, business model and keyword types. My guess is that it will be many months after launch before we get data on SGE in Google Search Console.

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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. For context, Mathrubootham shares that everyone in India gets an engineering degree and then figures out what to do with life. Cast your net wide. Burger King was 300 seats.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

million visits to the campaign site, as well as 27 million views of the launch video. While it might seem like a niche award program, the Content Marketing Awards actually recognize work in 92 categories, ranging from “Most Innovative Content Distribution Strategy,” to “Best Infographic.”. 6) Communicator Awards. Source: Campaign.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

2) Manufacturing & Engineering. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. Healthcare. But that's simply not true! 3) Politics and Political Activism.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

You can post these polls in your own LinkedIn group, or in another group for some seriously niche market research, provided they haven't restricted the functionality to admins only. If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! Pinterest for B2B Marketers. Like this.

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6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners

SaaStr

Engineers are more productive because Github’s Copilot writes 50% of code. Then GenAI comes out, and they’re able to easily plug into GPT and launch their version of Copilot called Co-counsel, which does a lot of tasks lawyers need to do routinely. But they think about GenAI as a core technology, like electricity.