article thumbnail

How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

This depends on the niche, business model and keyword types. From my observations in looking at informational queries especially, a reverse-engineering approach seems to work. Here is a direct example of the query “pros and cons of electric cars.” SERP with SGE feature for “pros and cons of electric cars” from Oct.

CTR 133
article thumbnail

How Google Business Profile pre-defined services can impact local SEO

Search Engine Land

These services also help improve rankings for niche service-based keywords. For example, under the electrician category, Google shows two services related to “alarm installation” and “electric car charging." The post How Google Business Profile pre-defined services can impact local SEO appeared first on Search Engine Land.

Service 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mastering NLP for modern SEO: Techniques, tools and strategies

Search Engine Land

Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. Instead, it sends a message to a low-level program, which instructs the computer on how to manipulate and process electrical signals coming from the keyboard.

Technique 121
article thumbnail

E-E-A-T: Making experience and expertise your content advantage

Search Engine Land

“This vehicle had a lot of electric batteries in the back that took up a lot of room, so it didn’t have a spare tire in the back. “If this is your niche, you’re going to have to work harder than everybody else to make sure that your content is correct.” How did everyone else outrank them?

article thumbnail

A 5-step approach to optimizing websites with millions of pages

Search Engine Land

Site analysis In the battlefield of the search engine results pages, your website is the weapon. They do not know the nuances of your particular industry niche. Some things you may need to address are: Compressing the information between your web server and search engine browser. Competitive analysis.

article thumbnail

Episode 33: How Solutions Based Manufacturing Helped MAC Products Grow

Spiro Technologies

In case you’re not familiar with MAC Products, they are a producer of products and services for the transmission, distribution, and control of electrical power. Maybe just tell us a little bit more about MAC Products and this distribution and control of electrical power. Welcome to the podcast, Eddie. It sounds pretty technical.

article thumbnail

How market types shape marketing and SEO success

Search Engine Land

Here’s a screenshot from Semrush for “books in palo alto’ showing moderate search volume and low keyword difficulty (for those who are fans of this metric): Niche down As SEO and marketers, we don’t have much control over the business decisions and which markets to target. However, monopolies can come from all sorts of industries.