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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. The approach is no different from what a modern-day blog would do – attract readers with engaging content while subtly promoting products or services.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. Reduce operating expenses with strategic cuts and automation.

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Utilizing Predictive Analytics: Guide to Business Success

Lead Fuze

Predictive analytics uses historical data to make strategic decisions – just like using last year’s sales numbers to plan this year’s strategy. It’s used in various sectors including finance, entertainment, marketing, manufacturing, healthcare – and the list goes on.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics. Samsung was strategic in the making and marketing of this video. General Electric: Experts. million views.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. It is odd now to consider that many pizza stores back then only offered eat-in or take-out service. I loved it.

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10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

Campaigns that are nominated can fall within mediums including Branded Entertainment, Design, Digital/Mobile, Product/Service, and Branded Content. This Wendy's Twitch stream event, which one a Gold Clio, is a fascinating and innovative way of spreading brand awareness while entertaining your prospective customers. Get the joke?

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

The firm took "a multi-pronged approach" to create thoughtful content -- online and off -- to "strategically align with cross-industry perspectives of CX leaders." There are four main categories -- print, strategic communications, digital media, and video -- each of which has its own sub-categories, leading to a total of 321.