Remove Electricity Remove Launch Remove Networking Remove Promote
article thumbnail

This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Google Advertises Chrome … On Bing! Losing Google?

Negotiate 128
article thumbnail

From Print to Digital: The History of Content Marketing

Lead Fuze

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Behaviors That Reveal Our Obsession With Technology

Hubspot

hours a day on social networking sites, it should come as no surprise that technology is beginning to change the way we behave. Netflix recently launched a promotion that actually encourages users to celebrate their "binges" with #bingebrag announcement cards. Yes, like birth announcements or "save the dates".

article thumbnail

9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Direct promotion on social media is always risky—people don’t scroll through Instagram because they want to be pitched. If the educational content isn’t so bite-sized, Instagram can also act as a promotional bridge to more in-depth content. In honor of its mobile app launch, Planable created a short, slick video: .

B2B 113
article thumbnail

10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." In the summer of 2012, Samsung announced the launch of its newest phone, the GALAXY S III. Around the same time, Apple was also planning the launch of its iPhone 5. Square: Cash Register Launch. Proctor & Gamble: Thank You, Mom. Bad timing, eh?

article thumbnail

9 Account-based Marketing Case Studies

ConversionXL

How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric.

article thumbnail

How 13 Brands Are Leveraging Snapchat Discover

Hubspot

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. If you aren't a Snapchat partner, but have an advertising budget, landing a promoted Story on the Discover feed could become slightly more accessible in the future. What Is Snapchat Discover?