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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 100
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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Just last week, we hosted GTM Fund’s first annual general meeting or a DM for short. At the A GM Annual general meeting, I hosted a session on scaling vertical SaaS with prolific leader Dennis Leaners. Now onto the episode.

GTM 83
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How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). Instead, you must develop a product that meets market needs (and actually delivers the experience they want). Do you meet the market on price, or deliver an enhanced experience and featureset in order to move upmarket and charge more? That’s rarely the case.

Launch 96
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Uncovering a Customer’s Budget

Adaptive Business Services

Your job is to give them the best solution that meets their needs and that could very well be a product or service that is significantly less than what they are willing to spend. Is it functionality that floats their boat? There are multiple ways that we can provide your services and meet your basic needs. If no, what would?

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GTM 148: Winning Every Tech Shift from a 3X Founder (From Internet to AI)

Sales Hacker

there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows. And so the ops team I think is going to be increasingly important in the role of a business as it relates to whatever function you’re sort of re-imagining with, with ai.

GTM 66
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The Endless Suck of Best Practice and Optimisation Experts

ConversionXL

I may have something really complicated where I need to inspect the engine, trace the electrical signals or plug in a diagnostic system. Opinions, meet Humble Pie. I may see something like a flat battery and know immediately that this is probably the entire issue. You won’t find any mechanic saying “Yup — found it — it’s the battery.

UX 111
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GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. And, you know, for a period of time, people thought about, um, General Electric. How much would you pay for each?

GTM 101