Search Engine Land

MARCH 28, 2023

And sometimes websites pay the price. SEO siloing is a technique I invented in 2000 that groups like-content together based on how people search. The image below shows how you might group categories of topics for a power tools site that sells cordless power tools, electric power tools and gas-powered tools. Do nothing.

Electricity 95

Electricity User Experience Engineering Trust 95

Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Manufacturers can also leverage CRM data to negotiate pricing and offer discounts. In either case, manufacturers may be overlooking the potential revenue from the streamlined sales of these replacement parts.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Partners in Excellence

MARCH 5, 2017

Too often, we differentiate through pricing. In my case, while I deeply respect companies like Microsoft, Google, General Electric, what they do is very far away from what I care about in running my business. Or the “one size/one approach fits all” techniques. Or the incessant product pitches.

Customers 49

Customers Electricity Pitch Technique 49

Salesforce

SEPTEMBER 19, 2023

That’s why we’ll move past outdated and ineffective sales closing techniques in this article and talk to sales experts to get the nitty-gritty of what it means to close like a boss in today’s world. What are the most common sales closing techniques? What are the most common sales closing techniques?

Technique 105

Technique Closing Sales Electricity 105

ConversionXL

SEPTEMBER 24, 2021

Information is also clearly displayed, including the price and details of how to experience AirPods Pro in-store. For those who are, the “Buy” button next to the price remains the most visible CTA on the page. Electric toothbrush brand Willo builds the intrigue for its product announcement from the subject line. Image source.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

Gong.io

SEPTEMBER 19, 2018

Drucker advised the heads of General Motors, Sears, General Electric, and IBM on management strategies and principles. If you hear ‘no’ in your day-to-day (every one of you) or have some measure of control over the final price point in your deals (most of you), pick up Professor Ury’s book ASAP. He has dozens of sales techniques.

Negotiate 111

Negotiate Sales Technique Up-sell 111

SBI

JUNE 23, 2015

National Cash Register, Westinghouse Electric and others created large, organized sales forces and with them, standardized sales and sales management techniques. 5) Pricing. What if you can lose fewer deals due to uncompetitive pricing and win more deals at profitable pricing; you’d get bigger revenue and bigger profits.

Non-Profits 55

Non-Profits CRM Electricity Sales 55