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What does ‘Real-Time Marketing’ really mean? by Salesforce

Search Engine Land

en wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds? Milliseconds?

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Your Contact Center Agents Are Burnt Out – Here’s How To Help Them

Salesforce

Consumers rely on customer service agents for help with everything from address changes to insurance claims. But frontline agents are leaving their jobs en masse, citing burnout and lack of flexibility – a recent Salesforce survey found 71% of agents have considered leaving their job in the past six months alone!

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Taking our customers’ success to new heights in 2024

Highspot

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful.

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How to build a winning SEO tool stack for 2023

Search Engine Land

Why do we use SEO tools? Fun with AI. Why do we use SEO tools? Why do we use tools in the first place? We generally use SEO tools for one of the following tasks: To automate monotonous tasks (e.g., To access information not functionally available to us otherwise (e.g., It’s good for: Customized crawling.

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Location pages in Google’s crosshairs after October spam update

Search Engine Land

In the video, he explains that sites with relatively low authority or a lack of helpful content throughout the site saw a deindexing of their “duplicate content” location pages en masse. Most SEOs were under the assumption that these updates were targeting AI-generated content. We haven't said AI content is bad.

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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

The San Francisco Bay area has long been the fountainhead of SaaS, and in September India’s SaaS community arrived en masse to drink from the firehose. Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. US companies follow the same model when they start in India.

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Google Ads updates in 2022: The good, the bad, the jury’s still out

Search Engine Land

On the brighter side, Google released useful reporting upgrades with Custom Columns. The last significant shift was the rise of image extensions (now called “assets”), which Google released to desktop en masse at the end of 2021. This produced a not-all-that-useful view. Custom Columns – Before.

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