SaaStr

JUNE 2, 2021

Olof Mathé: Now on the other side, if you’re in a category where freemium is more prevalent with kind of a broader use cases, you can differentiate by having a way better buying experience. And what that typically means is layering on some kind of sales experience or human attention on the buying experience.

Sales 98

Sales Up-sell Price Start-ups 98

Sales Hacker

MARCH 18, 2025

And so I started to go-to-market at VMware.And the thing that was exciting for me in retrospect is that. I got to work right away with the enterprise sales team. And I really got to understand go-to-market. And most of us have to do that scaled high throughput, process in go-to-market.

GTM 63

GTM Sales Pipeline Start-ups 63

Highspot

SEPTEMBER 30, 2020

But to succeed, you’ll need your team to execute your go-to-market strategy in a single, unified motion. Enter sales methodologies. Businesses rely on sales methodologies to help their reps consistently deliver at every stage of the sales cycle. ” Why Do I Need a Sales Methodology?

Cross-sell 85

Cross-sell Consult Sales Education 85

Sales Hacker

AUGUST 5, 2019

If you missed episode 68, check it out here: PODCAST 68: How to Go to Market with an Enterprise Solution w/ Ed Calnan. The larger the deal, if you’re talking an enterprise customer, actually bringing the account management, like the account manager in at the late stage sales cycle before the formal close, can be really impactful.

Customers 62

Customers Account management X-functional Hospitality 62

Gong.io

NOVEMBER 25, 2019

Jonathan is a partner at Bain, and has over 15 years of strategic sales experience helping organizations of all types and sizes maximize productivity. There are two big insights that we’ve had from observations that we’ve made over the years, watching lots of sales forces operate. . Turning A-Players Into B-Players. podcasts.

Price 71

Price Up-sell Strategize Cold Call 71

Heinz Marketing

MAY 16, 2022

Without naming names, there are two companies in the last five years that I actively tried not to buy from because I was so turned off by the sales experience. Matt : I think you alluded to something about over-marketing, I’ve seen a lot of companies get so aggressive with their prospects, that they may hit their number.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

SaaStr

OCTOBER 8, 2019

Here are a couple of the stages of denial that I think I went through as founder CEO from doing sales completely on my own, to building out a sales team and finding actual leaders for the go-to market team. They in fact might think, hey, perhaps they want to go into another function over time.

Sales 58

Sales Intrinsic Growth Up-sell 58

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Sales Hacker

MARCH 2, 2020

Hacking Sales – The Playbook for Building a High Velocity Sales Machine. A good sales team makes or breaks a business. Which is why this pioneering guide shows you how to build a fully streamlined sales engine that uses modern techniques and technologies. Sales Engagement. Max Altschuler. Mark Hunter.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

SaaStr

JANUARY 28, 2020

I love, like to me, the best, sit back, go way back when at Salesforce, some of the best salespeople started as sales engineers, because they knew the product inside it out, but then they also had a real desire to go into sales. I mean, there’s definitely paths that are more well-worn. It was a real desire.

Growth 94

Growth Promote Engineering Up-sell 94

SalesLoft

OCTOBER 2, 2018

However, thanks to today’s software and computer-savvy salespeople, it’s now possible to codify an entire sales organization’s processes and rulesets and deploy them across your go-to-market team efficiently and effectively. A successful sales engagement process is scientific, analytical, and data-centric. Click To Tweet.

Cold Call 52

Cold Call Sales Objection handling Prospecting 52

The Lost Book of Sales

JULY 12, 2021

That is, if I sell an oscilloscope for monitoring heartbeats to a doctor in Boston and the identical product for the same purpose to a doctor in Zaire, and these two doctors have no reasonable basis for communicating with each other, then I am dealing in two different markets. We just have a better set of material to work with.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52