Remove Engineering Remove Market share Remove Niche Remove Strategize
article thumbnail

How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin (Video + Podcast)

SaaStr

Typically, you have to have some kind of sales team or sales engine to run before you can hire someone to run it. Venture capital is a niche niche niche asset class only designed for outliers. But it can be distracting for engineering, product, and GTM teams. Is that a good approach?

article thumbnail

The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. The following are just a few examples of the variable nature of users’ search engine consideration sets, and the platforms that should be on every search marketer’s radar. Traditional search engines.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

That is, if I sell an oscilloscope for monitoring heartbeats to a doctor in Boston and the identical product for the same purpose to a doctor in Zaire, and these two doctors have no reasonable basis for communicating with each other, then I am dealing in two different markets. Separating us from our goal is the chasm (the English Channel).

article thumbnail

The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Are they market leaders, challengers, or niche players?

B2B 94
article thumbnail

Top 4 Personal Branding Myths Debunked by @DanSchawbel on [@InboundNow #28]

Hubspot

It's not about mass marketing yourself. Start small, choose a niche, and gain visibility. Once you've established yourself, you can bite off a larger market share. The more you can narrow it down, the better you'll rank in search engines , and the more visibility you'll get. Narrow down your expertise.

article thumbnail

Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

Company management is concerned about the loss of money spent on a failed attempt to fulfill the existing sales strategy and now has to be extremely careful about strategizing. The answer is “by implementing a vertical marketing strategy.” This is known as vertical marketing. So, off we go!

Niche 52
article thumbnail

Sales Prospecting Tip: Use Google Alerts to Work Hot Leads

Hubspot

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. In case you didn't know, Google owns over 91% of the global search engine market. Google Alerts can also “sniff out new markets or advertising spaces for you,” Faizan continues. But that‘s not all. Great question, reader.