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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Map out technical and content requirements.

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How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin (Video + Podcast)

SaaStr

Typically, you have to have some kind of sales team or sales engine to run before you can hire someone to run it. Venture capital is a niche niche niche asset class only designed for outliers. But it can be distracting for engineering, product, and GTM teams. Is that a good approach?

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Dear SaaStr: What Are The Biggest Problems You Face as a Startup Founder?

SaaStr

Why do I need 50 engineers to do what 3 engineers use to do? Why does my marketing team need 15 people? Once you cross 10% market share in your core niche / segment — start investing in the next one. More here: From Initial Traction to Initial Scale (~$10M in ARR): The Hardest Phase. A bit more here.

Niche 101
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How to target highly competitive organic keywords: An advanced approach

Search Engine Land

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. I met with the product engineers on the client’s team. Be ready to build momentum using longer-tail keywords and addressing more niche audiences that can establish a base for growth.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. The following are just a few examples of the variable nature of users’ search engine consideration sets, and the platforms that should be on every search marketer’s radar. Traditional search engines.

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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

What is a sales-led go-to-market strategy? A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. Perfect for hyper-niche solutions. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy.

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This day in search marketing history: January 20

Search Engine Land

Former Google search chief Amit Singhal joins Uber 2017: Singhal became a senior vice president of engineering, overseeing Uber’s Maps & Marketplace departments. Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche. What Time Is The State Of The Union?