PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. So, off we go!

Niche 52

Niche Cross-sell Price Referrals 52

Search Engine Land

MARCH 20, 2023

Google launches News Initiative subscriptions lab for publishers 2019: The company also announced new fact-checking tools and other efforts to stop the spread of ‘misinformation.’ Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining 2011: Google was the No.

CTR 94

CTR Drivers/motivators Territory Finance 94

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. What makes a good company brand?

Objectives and Key Results 143

Objectives and Key Results Campaign Start-ups Engineering 143

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. So we launched the company in February of 2008.

Closing 69

Closing Customers Niche Sports 69

ConversionXL

JANUARY 18, 2022

For your brand awareness marketing to have an impact, it must meet the right needs in the right place. Tap into niche communities to further understand the questions your audience is asking. Speed the process up by creating “side projects” and getting several experts involved in the creation and launch process.

Campaign 122

Campaign Networking Non-Profits Launch 122

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Launching the invasion. Similarly, if I sell an oscilloscope to a doctor in Boston and then go next door and sell the same product to an engineer working on a sonar device, I am also dealing in two different markets. Choosing the beachhead segment. Define the battle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. They’ve got some incredible initiatives, particularly in the engineering and coding org about how to make diversity and inclusion a strategic advantage for them. It is staggering. It’s not a celebration.

Non-Profits 64

Non-Profits Strategize Trust Growth 64

ConversionXL

SEPTEMBER 10, 2021

Companies are investing in enterprise software not just as a platform to run their business on, but the engine that moves it forward. Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. This approach works well if you’re looking to capture existing market share.

Technology 96

Technology Technology Launch Transportation 96

Hubspot

MAY 10, 2012

You can post these polls in your own LinkedIn group, or in another group for some seriously niche market research, provided they haven't restricted the functionality to admins only. Pinterest for B2B Marketers. Okay, maybe LinkedIn was obvious for B2B marketers (though I hope you still got some new ideas to try), but Pinterest

Networking 76

Networking B2B Lead generation Promote 76