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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Map out technical and content requirements.

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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

What is a sales-led go-to-market strategy? A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. Perfect for hyper-niche solutions. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. It had a 0.6%

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This day in search marketing history: January 20

Search Engine Land

Former Google search chief Amit Singhal joins Uber 2017: Singhal became a senior vice president of engineering, overseeing Uber’s Maps & Marketplace departments. Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche. What Time Is The State Of The Union?

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6 SEO considerations for a successful international expansion

Search Engine Land

In a global context , the hreflang element assists search engines in determining which URL version of your site should be provided to visitors from a given region or who speak a specific language. Hreflang contributes toward a good user experience as it: Helps deliver a search result in the location and language the user made the query.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For example, if a user signs up for your newsletter, you can trigger an email sequence that welcomes and then nurtures them to buy. The data Woopra delivers benefits marketing, sales, and product teams, and can be used to develop consistent user experiences. Research keywords from multiple search engines (e.g.,

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative. Is anonymity even enough?