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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

Apple Rose Beauty, headquartered in Jacksonville, Florida,is a luxury skincare company. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. Using technology to strengthen offline customer relationships. I developed the products for my own skin,” said Alexander. “I

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How to Implement Effective Account-Based Marketing Strategies with Auseh Britt

Sales Hacker

Auseh Britt: I have a very non-traditional background when it comes to marketing. I went to work for the Florida Department of Transportation. What’s going to give me the most options? So I decided to go to business school. One of my specializations was in marketing. It’s just smart marketing.

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PODCAST 08: The Most Effective Outreach Strategies to Build Your Pipeline

Sales Hacker

Derek Grant: SalesLoft is a technology company here in Atlanta that overlays Salesforce.com and it helps you codify your go to market strategy. SalesLoft is there to help you define your play and help reps to drive forward to the thing that’s going to drive the most revenue for their businesses.

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PODCAST 137: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi

Sales Hacker

We offer a variety of services that range from go-to-market strategies to tactical implementations, writing things like sequences and cadences. We have people that do nothing but go-to-market strategy. We know sales likes video, and marketing likes email, where you fit in the technology adoption life cycle.

Sell 81
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Salesforce winter 2024 release: The business executive’s guide

Martech

For example, your customers in Florida can receive an email promoting hot weather clothing, while customers in Vermont can receive outreach featuring fall sweaters. Einstein can now personalize content and outreach based on live weather conditions, such as the anticipated forecast for precipitation and temperature.

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Sales Pipeline Radio, Episode 204: Q & A with Laura Patterson @LauraVEM

Heinz Marketing

Apparently in Florida, maybe Georgia soon, like the beaches are back open. One, is I am so grateful for all the technology that we have available today. I feel like I’m tethered to my chair and if I’m not careful, my hair is going to start growing into the chair. It may be a different way of doing marketing.

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Sales Pipeline Radio, Episode 111: Q&A with Jim Ninivaggi @JNinivaggi

Heinz Marketing

He has researched and presented to business leaders around the world on advanced concepts in optimizing sales talent, maximizing rep productivity, world-class sales leadership and sales enablement technology. I am in sunny Florida, and I am in flip flops and a polo shirt. Jim Ninivaggi: Yeah. Matt: Nice. Matt: Wow.