How Leilo is using technology to create a new category
Martech
SEPTEMBER 1, 2021
But breaking ground in a new category requires marketing that builds from the ground up. According to Leilo founder and CEO Sol Broady, there are over 250 kava bars in the country, and 350 specialty retailers that sell Leilo. Thus far, Leilo’s methods provide a useful blueprint for any product looking to break into a new category.
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