Martech

APRIL 4, 2023

Walmart has pulled its Universe of Play experience from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review Unit (CARU). If we take Walmart at its word — and so far there is no reason not to — CARU reviewed and approved Universe of Play. The Unit had previously OK’d it.

Retail 109

Retail Gaming Launch Trust 109

Search Engine Land

FEBRUARY 15, 2023

As we see a shift in consumer buying behavior, the need for high-quality, relevant content assets – from videos to real-time reviews and messaging options for consumer interaction – has become a must-have local tactic for 2023. The importance of online reviews and ratings Searchers rely on reviews and ratings to make purchase decisions.

Objectives and Key Results 102

Objectives and Key Results Commission Entertainment Engineering 102

Search Engine Land

JANUARY 9, 2023

Many great articles have exposed the seedy underbelly of Local Services Ads spam and fake reviews. There’s one on Search Engine Roundtable regarding fake reviews and another on Search Engine Land where Len Raleigh talked about location spam, reviews, names and ads. Spam and fake reviews on Google’s Local Service Ads.

Service 105

Service Appointment Legal Commission 105

Search Engine Land

JANUARY 1, 2023

New search quality raters guidelines for Google Assistant and voice search evaluations. 2018: Similar to the web search quality guidelines, raters evaluated voice responses from Google Assistant for information satisfaction, length, formulation and elocution. Google’s jaw-dropping sponsored post campaign for Chrome.

E-commerce 127

E-commerce Gambling Engineering Campaign 127

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Report: Google exploring sale of Zagat reviews. A day later, we found out what happened, according to Google. Also on this day.

Engineering 98

Engineering Campaign Promote Represent 98

Search Engine Land

SEPTEMBER 11, 2023

Let’s look at the sites’ affiliate programs and the types of vendors being promoted The absence of variety and alternatives Part of Google’s reviews update is to show variety for shopping. And although it is not necessarily against Google’s reviews update, it does not meet the guidelines.

Niche 144

Niche Commission UX Trust 144

Search Engine Land

JANUARY 12, 2023

Report: FTC Expanding Anti-Trust Investigation Of Google To Include Google+. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well. It is impossible to pay for a better ranking.”

Engineering 100

Engineering Transportation Launch Trust 100