Remove Gaming Remove Intrinsic Remove User Experience
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IAB releases proposed standards for in-game ads

Martech

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do. Why we care.

Gaming 111
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How AI can help create bespoke customer experiences

Martech

In our digital age, where user experience can make or break a brand, strong partnerships can offer a helping hand. Advanced behavioral personalization techniques allow companies like Regpack to discern visitor interests and modify the user experience in real time. AI and personalization AI has rapidly reshaped marketing.

Customers 114
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Measuring and optimizing for Google Core Web Vitals: A technical SEO guide

Search Engine Land

Collecting data on your site’s performance is the first step toward delivering a great user experience. Among them are Core Web Vitals, a set of performance signals that Google deems critical to all web experiences. But do remember, these two tests are not intrinsically connected. Enter Cumulative Layout Shift (CLS).

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

Check out any of these sites on your mobile device to experience a PWA first-hand: Order a Starbucks coffee. Play the 2048 game in your browser. PWA enriches user experiences and engagement through features like push notifications, while AMP can be integrated on static pages like the homepage and blog posts.

UX 103
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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. For example, a gaming app that knows users who complete a tutorial are much more likely to be retained over time than players that do not, can measure and then segment users who completed tutorials.

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How to Build a High Performing Growth Team

ConversionXL

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Naturally, this lets you push through more ideas and experiment faster. User experience designers can also offer increased insights in psychology as well as user research and usability research.

Growth 99
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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

New trends and priorities New technology You’ve heard it before, but it bears repeating: Generative and predictive AI are changing the ecommerce game. To make ecommerce work, a business needs to create a user experience on a given channel where customers can easily search for and buy products. How is ecommerce changing?

B2C 59