ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

NOVEMBER 21, 2020

How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? You look at the forward-looking ARR multiples on the stock price, and they were a lot lower back then.

E-commerce 102

E-commerce Manufacturing X-functional Retail 102

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 91

Growth Product GTM X-functional 91

Hubspot

OCTOBER 4, 2017

And coming on the heels of similar events from both Apple and Amazon, that's where the shade came in: Google wanted to make sure that its new products were easier to use, more competitively priced, and not ruined by advance leaks. Price: $159. Price: Pixel 2 -- $649 | Pixel 2 XL -- $849. Price: Mini -- $49 | Max -- $399.

Product 76

Product X-functional Price Technology 76

SaaStr

MARCH 1, 2019

So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. Tom Tunguz: Well, yeah, absolutely. Let me take a step back.

Contract 46

Contract Price Commission Conversion 46

SaaStr

DECEMBER 17, 2019

Zach : Well, I guess in the truest sense we do sell software as a service. That allows us to have a very different go to market strategy. Zach : As we built our sales team, initially it was basically all self-service with a couple human interactions. ” Ari : So you’re distinctly not a SAS company.

Finance 57

Finance X-functional Non-Profits Launch 57

Sales Hacker

MARCH 2, 2020

It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. ” When we break the Laws, we pay the price. You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. And then once you set it up, align the whole go to market around it. Pricing doesn’t really matter at this stage. Growth and milk.

Growth 83

Growth Cross-sell Contract X-functional 83

SaaStr

JANUARY 3, 2020

So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. Tom Tunguz: Well, yeah, absolutely. Let me take a step back.

Contract 10

Contract Price Commission Conversion 10

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. CR(t) —The conversion rate as a function of time to get to a single SQL. Nurtured] leads such as by visiting a pricing page. However, most B2B businesses sell in a relatively small market.

Prospecting 47

Prospecting SQL GTM X-functional 47

SaaStr

AUGUST 20, 2019

The business, while it had decelerated, it was still an extraordinary service. It was still a ubiquitous market. We had a great easy-to-use pricing model. We had a lot of things that were going for us in terms of raw ingredients. Sameer Dhokalia: The go-to-market model was magical. We had all that stuff.

Growth 54

Growth X-functional Start-ups Conversion 54

ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. We have feature X that they don’t.”. You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. You build Y, they build Y.

A/B testing 162

A/B testing X-functional Price Gaming 162

SaaStr

AUGUST 19, 2020

Get back into experimentation mode with our business model, with our pricing to really think about not just how we can shrink costs, but inflect growth on the top line so we could ultimately control our own destiny which is in fact what we did. Shifting to the fifth is around pricing. So pricing is obviously a very powerful lever.

E-commerce 101

E-commerce Price Start-ups Growth 101