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US Justice Department sues Google again, aims to dismantle its ad division

Search Engine Land

Justice Department has just filed its second antitrust lawsuit against Google, signaling that the government is continuing to pursue cases against tech firms. Google’s advertising business has drawn criticism for its market positioning, as it operates on multiple sides of the market, giving it unique insight and potential leverage.

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing. billion networked devices will be operating worldwide by 2023.

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Artificial Intelligence: A beginner’s guide

Martech

And if I had Amazon’s market share, I’d have a deluge of user behavior that the rules could learn from. Deep learning is based on a neural network, a layer of artificial neurons (bits of math) which are activated by an input, communicate with each other about it, then produce an output. We put AI in marketing technology.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to the research.

Retail 128
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This day in search marketing history: January 11

Search Engine Land

2022: Plus, Microsoft Audience Network, Similar audiences and in-market audiences expanded. 2019: The virtual assistant devices became the fastest-selling consumer technology, dramatically outpacing wearables and VR. 2010: Germany’s justice minister threatened government action if Google didn’t become more transparent.

Finance 89
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This day in search marketing history: March 21

Search Engine Land

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share. Could search tell us the “right” one? based search engine home pages but never as the default at Google.com.

CTR 95
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How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot

Ask yourself these questions: What technologies do I want my business to use to make it more effective? Is there new technology out there that could conflict with our product? Technological advancement. One of Apple’s biggest weaknesses is its distribution network, which, in the name of exclusivity, remains relatively small.

Price 101