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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. They offer beginner-friendly content aimed at helping novices understand the sales process and develop their skills.

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“Why I’m So Interested In Selling,” Cassi Roper

Partners in Excellence

She learned I was working with the North American teams in changing their approach to their markets and driving more aggressive sales growth. We later looked at methods to ratchet up performance even further. My dad ran his own company when I was growing up, and he did a lot of selling to support his business.

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From AE to CEO: Entrepreneurial Life Lessons with Asad Zaman

Sales Hacker

Join us for an entrepreneurial conversation about how to modernize your talent acquisition approach for both high growth and long-term growth. There are over 40K more sales jobs openings than salespeople. How COVID has affected sales salaries. The importance of listening to the market instead of pursuing growth.

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“Why I’m So Interested In Selling,” Maria Boulden/Gartner

Partners in Excellence

And I started my career with a chemical company doing the things you would expect a chemical engineer to do…research, development, manufacturing, operations and beyond. But about 7 years into that work, I took role in technical service helping customers solve problems and use our products in the best possible ways.

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How To (Successfully) Source Your First 2 Sales Reps

SaaStr

Remember, the good ones you’ll have to sell back … ’cause there are so, so, so many start-ups that are neither Hot nor Obviously Cool. Instead, try to find someone great who can sell at your price point and type of sale (transactional vs. solution). And they all seem to pay the same. So … 3.

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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

We came up with a list of 30 companies that I felt had potential, and I wrote targeted emails to each of the founders. I sent cold emails and LinkedIn messages and ended up with nine interviews. While at Gorgias, I expected to leave with as much knowledge to earn me an honorary bachelor’s in sales.

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