SaaStr

MARCH 10, 2023

Product-led growth is a GTM strategy where the product is the main driver for growth. For Amplitude specifically, Velthuis says this strategy has tripled its leads to pipeline conversion rate. I.e., your product is helping your customers try, buy, and ultimately grow with it. A good product should: Spark curiosity. Create an aha!

Growth 82

Growth Product Cold Call Process 82

ConversionXL

JUNE 2, 2022

iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. To avoid pipeline burnout, they sent content hubs to all attendees and tailored followup based on how much they engaged with the content (e.g., This meant a pipeline too overwhelming to handle. The result?

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Sales Hacker

SEPTEMBER 8, 2021

An inbound lead workflow is a process put in place across your GTM team using your marketing automation software, your CRM, and your sales engagement solution. These leads still serve as an opportunity for our team to generate pipeline. These leads still serve as an opportunity for our team to generate pipeline.

SQL 85

SQL Follow-up Campaign GTM 85

Gong.io

DECEMBER 14, 2022

If the reason is that you can’t add them to your pipeline, target account selling may be the answer. Your GTM strategy will be a clear step-by-step roadmap for launching your product. I’m willing to bet that the difference in sales cycle length between your smaller deals and larger deals isn’t much.

Sell 62

Sell Cold Call Contract GTM 62

ConversionXL

JULY 11, 2016

They’re best used when: You have very limited test period (holiday/promotion). The winner may not be applicable anyway (after the promotional period), so learning isn’t as valuable as just exploiting the winning variant. The most important measure at TransferWise is the net promoter score. Test big, bigger, biggest.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

Sales Hacker

OCTOBER 30, 2018

In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) but those that take it even a step further by being incredibly intentional about promoting the next generation of female salespeople and making their path a little easier.

Inside sales 111

Inside sales Sales Cross-sell Growth 111

SalesHandy

OCTOBER 28, 2022

The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy. The ultimate goal of outbound lead generation is to pique prospects’ interest in order for them to enter your sales pipeline and eventually nurture them into paying customers.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Sales Hacker

NOVEMBER 15, 2017

A business development representative (BDR) or sales development representative (SDR) is a sales specialist focusing on finding new prospects, establishing foundational relationships, and refreshing the sales pipeline with new leads for account executives. Sales Pipeline. Sales Cycle. Sales Demo. Sales Development Representative.

B2B 99

B2B E-commerce Cold Call Represent 99

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. I had never quit a job before unless it was due to a promotion or a better opportunity. Time to take notes. Lori Richardson.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. It gradually narrows down as opportunities fall out of the pipeline.

Go To Market 69

Go To Market Process GTM Launch 69

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. Each product and market are different, therefore each GTM strategy should be thoroughly thought out; mapping a market problem and solution a product offers.

Go To Market 96

Go To Market Process GTM Education 96

Heinz Marketing

JANUARY 13, 2022

Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. In other words, an investment in brand now is a return on pipeline later.

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135

SaaStr

MAY 22, 2020

336: Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures, shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. ” Net Promoter Score. “Do you feel like you belong in this community?

Start-ups 83

Start-ups Objectives and Key Results Networking Manufacturing 83

Sales Hacker

FEBRUARY 19, 2019

For more than two decades, she has been instrumental in promoting sales development and inside sales as a community and engine for revenue growth. She is also a part of the Women Sales Pros advisory board and is known for her efforts in helping and promoting women in sales. End of quarter is a testing time for any sales team.

Cold Call 11

Cold Call Inside sales Sales B2B 11