Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 133

GTM Market share Growth Technology 133

Partners in Excellence

DECEMBER 31, 2024

We have endless metrics around every aspect of our GTM performance. It leads to recurring business and huge referrals. With all the new analytic capabilities, with all the data, and with the help of AI, we can measure virtually everything that happens in our customer engagement. The customer outcomes are our most important metric.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. During Workshop Wednesday , held every Wednesday at 10 a.m.,

GTM 117

GTM CRM Pipeline Referrals 117

Sales Hacker

NOVEMBER 14, 2023

What you will learn The importance of leveraging your connections Strategically pulling in every sales team within your org to orchestrate deals How to hire the best AE’s for your company How to be an effective storyteller Optimizing different parts of your funnel in order to extract incremental dollars Highlights (2:57) Sean Marshall’s success attributor (..)

GTM 118

GTM Growth Referrals Contract 118

Sales Hacker

APRIL 25, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The future of GTM is AI-powered. Be the quarterback of the deal.

Growth 69

Growth GTM Cross-sell Negotiate 69

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. The future of GTM is here. 00:01:00] Sophie Buonassisi: Hello, and welcome back to the GTM Podcast.

GTM 90

GTM Campaign Pipeline Launch 90

Sales Hacker

AUGUST 18, 2023

This is a revisited episode from the early GTM Podcast days, and our highest streamed episode. You can’t be afraid to ask for a referral. The post GTM 56: The Pioneer of the BDR Name with Lars Nilsson (Revisited Bonus Episode) appeared first on GTMnow. So much value to take away from the Pioneer of the BDR name !

GTM 93

GTM Referrals Inside sales Consult 93

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Kind of customers, referrals, and like all of that. Ray, welcome to the podcast, man.

GTM 66

GTM X-functional Start-ups Relationship building 66

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. This approach doesn’t just apply to consumer brands, though.

GTM 52

GTM Customers Cross-sell Contract 52

Sales Hacker

FEBRUARY 21, 2024

Referrals are the lifeblood of sales. 84% of all buying decisions start with a referral. Brian Murray (Partner at Craft Ventures & CEO of Cabal) and I were brainstorming how we could fix this referral logjam. A “referral playbook”? WIN seeks to alleviate this burden by streamlining the referral process.

Referrals 101

Referrals GTM Networking Represent 101

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

JULY 20, 2024

It’s essential to take a step back, slow down in terms of consecutive hiring, and ensure you’re working with third-party providers to find the right talent, especially on the GTM and technical side. Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. How do you do that?

GTM 119

GTM X-functional Engineering Referrals 119

ConversionXL

JANUARY 3, 2019

Like third-party payment processors, social logins can incorrectly reclassify post-login users as referrals from the social network. campaign referral information is sent during the first hit of a session where the user has not yet logged in.”. Setting up AMP tracking has two steps: Analytics code changes and Referral Exclusions.

Referrals 127

Referrals Clients GTM Follow-up 127

Heinz Marketing

JUNE 27, 2024

However, if you have misalignment in your GTM teams, this is the place to start looking. Ensure all GTM teams are having regular conversations with customers. Establishing Unified Metrics To align your GTM teams effectively, start by implementing shared metrics that reflect customer success.

GTM 59

GTM Growth Customers X-functional 59

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Some are “daily contributors” who provide quick wins through immediate support, introductions, or referrals. This is no longer news to go-to-market leaders.

GTM 107

GTM Launch Strategize Pipeline 107

Martech

JULY 3, 2023

” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns. They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. More GTM tactics to shift away from Sidelined partnerships.

Go To Market 112

Go To Market GTM Strategize Sports 112

SaaStr

JULY 19, 2023

Step One: Run Your Numbers It may seem basic, but start by reviewing your numbers, especially those associated with your GTM strategy or GTM funnel. Step Three: Map Your GTM to Your Acquisition Funnel The next thing to think about is how the go-to-market organization maps to the customer acquisition funnel. Sign up for free.

GTM 98

GTM Referrals Growth Quota 98

SaaStr

NOVEMBER 7, 2023

4 GTM is expensive and labor-intensive. There are a lot of amazing salespeople in this business, and this is a big chunk of running a great SaaS business or a great GTM motion. It gives treatment area, sizing, positioning, diet planning, referrals, etc. Then you push it even further.

GTM 117

GTM UX Appointment Engineering 117

ConversionXL

JANUARY 22, 2020

About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. But GTM is still critical to overcome its enduring limitations. Spoiler alert: It’s also something you can solve with GTM.) This is where GTM comes in. Even then, people asked why I wouldn’t just use Google Optimize.

GTM 110

GTM Objectives and Key Results Campaign Follow-up 110

SaaStr

NOVEMBER 3, 2023

Before talking about customer acquisition, it’s worth noting the greatest strength of Toast’s GTM motion — The partnership between their sales and marketing organizations. One Out of Five Deals Is A Referral From Another Customer While marketing is a huge part of the funnel at Toast, it’s not always the easiest way to talk to customers.

Growth 105

Growth Territory Referrals Customers 105

SaaStr

NOVEMBER 4, 2022

CAC payback factors in all the health indicators of your business: GTM efficiency, ARR growth, churn rates, and gross margin. They will reciprocate and send business your way, starting a two-way referral-based setting that can grow into a reselling arrangement and a full-scale partnership. Understand the root ROI of your spend.

Growth 19

Growth GTM Cross-sell Non-Profits 19

SaaStr

FEBRUARY 12, 2022

When you are starting to search for new customers, you need a direction to focus your GTM efforts. Once the rapport is there, you can incentivize referrals. Lapeyre shares advice on how to use data to acquire more customers and increase ARR. . Build A Map. To do that, you’ll need to formulate who your customer is.

Customers 98

Customers GTM Referrals Growth 98

ConversionXL

APRIL 24, 2017

Sean explains why he thinks GTM is the way to go, too… Sean McQuaide , LunaMetrics : “Why use GTM? The easiest way to do that is by using GTM.” (via Online Behavior). So, head over to GTM and create a new tag. Behavior Targeting – New vs. returning, specific referral sources.

A/B testing 102

A/B testing Objectives and Key Results GTM Start-ups 102

Hubspot

OCTOBER 31, 2022

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. The same goes for asking your network for referrals. Barker is currently a partner at GTM Fund. Before joining GTM Fund, he worked as an evangelist and director of strategic engagement at Outreach. Image Source.

Networking 81

Networking GTM Referrals Tradeshows 81

ConversionXL

JANUARY 21, 2020

If this solution seems a bit fragile or messy, Google Tag Manager (GTM) offers an alternative. Use GTM to streamline implementation and management. You can track almost everything via GTM: events, custom dimensions, custom metrics, content grouping, etc. GTM is your answer. Self referrals occur. Image source ).

GTM 73

GTM Territory Appointment Strategic planning 73

Search Engine Land

SEPTEMBER 7, 2023

So, if you exclude any internal traffic, referrals, etc., Go to your account’s GTM container and select Add new tag after you enter. If your Measurement ID is already loaded into GTM, you can select it. The left-hand column contains the Account Settings, where you can share access, remove users, delete your account, etc.

GTM 136

GTM Campaign Follow-up Start-ups 136

ConversionXL

APRIL 25, 2016

These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Google Play Referral Flow Report: Shows how users move through the stages of your acquisition funnel. It’s where a variety of paid and free apps are available for download.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Hubspot

NOVEMBER 16, 2023

And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Generative AI is a powerful tool that is increasingly becoming indispensable to GTM teams. Inbound GTM strategies are also taking a big hit. I don’t disagree with Yamini. It never came.

GTM 78

GTM Cross-sell Trust CRM 78

Sales Hacker

JUNE 23, 2021

This is because HubSpot covers all parts of a GTM revenue org in their blog. How to contribute: The best way to get your idea into an article with First Round Review is to look for an intro or referral to their editors. HubSpot Sales. They provide expert inbound sales content, but also write articles for marketing and service teams.

Cold Call 102

Cold Call Negotiate Objectives and Key Results Sales 102

Outreach

APRIL 30, 2021

High performing GTM teams are constantly evaluating their sales process. It’s critical for GTM leadership to continually evaluate their sales process to remain competitive and nimble enough to adapt to changing markets. was the reaction positive, an objection, a referral, or an unsubscribe)?

Process 52

Process GTM Referrals Sales 52

Sales Hacker

OCTOBER 30, 2018

Joanne Black is one of the leading authorities in referral selling. As the founder of No More Cold Calling, Joanne helps salespeople, sales teams, and business owners build their referral networks to quickly attract more business. She is an experienced and strategic GTM leader who loves driving revenue growth.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Sales Hacker

NOVEMBER 15, 2017

referrals (recommendations from existing customers and other people); 4. Referral means the act, process, or technique of generating sales leads wherein a third party shares information about a new prospect. Lead Generation is a set of activities aimed at generating interest around a product or service through methods such as 1.

B2B 105

B2B E-commerce Cold Call Sales 105

Highspot

APRIL 20, 2021

Enablement leaders, have your go-to-market (GTM) initiatives been landing? Lever recommends you include these four different types of sales plays in your playbook to support GTM initiatives. Lever, for example, builds Best-Practice Plays that provide all the messaging their reps need to ask clients for referrals.

GTM 52

GTM Objectives and Key Results Objection handling Sales 52

ConversionXL

JULY 11, 2016

Check out the GTM Container of TNW. Mercer presented the best ways to use GTM like a top marketer: Use built-in tags as often as possible. Use “Cross Domain” Tracking (it’s built into GTM with Auto-Link). Pillars : Content/SEO, Paid, Growth engineering, Referrals. Test big, bigger, biggest.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

SalesLoft

OCTOBER 21, 2016

Go-to-Market alignment: segment the ICP by value and align to the GTM (organization, target list, and offers + plays). Right next door, Sales Development is downloading their own contacts, and then there’s Sales who knows who to go to through their own referrals and contacts. Remember, the ICP is about cheating.

Cross-sell 52

Cross-sell GTM Referrals Contract 52

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. Word of mouth], a new prospect reaches out to you via email at the referral of an existing customer. Similar to its product, its GTM must be design based on data obtained during testing.

Prospecting 57

Prospecting SQL GTM X-functional 57

ConversionXL

OCTOBER 29, 2019

Another side effect of this approach is that you lose the users’ Client ID and, therefore, the referral data for the transaction. Here it can be seen that: Document location (DL) is [link] User Language (UL) is English. Document Encoding (DE) is UTF-8.

Clients 91

Clients CRM Follow-up GTM 91