SaaStr

JUNE 24, 2025

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. vs $8.7K), and dramatically leaner operations.

GTM 76

GTM B2B SQL Quota 76

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. What you can do is focus on metrics that lead to those results.

GTM 114

GTM X-functional Pipeline Construction 114

Sales Hacker

JULY 11, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Looking to build a proprietary GTM edge with AI at the core.

Launch 83

Launch GTM SQL CRM 83

Partners in Excellence

JULY 18, 2025

But with Agentic AI, we are asking these tools to take independent actions for us, to represent us and, hopefully, our best interests. In our GTM roles, we are looking at these Agents, to act on behalf of our organization. It might write an email, that we would copy, perhaps tweak and then we would send it.

SQL 62

SQL GTM Trust High impact 62

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. The watering down of the MQL, and adding low-intent lead-scoring prospects to hit targets, results in lower and lower SQL conversion rates.

SQL 138

SQL GTM B2B Pipeline 138

Sales Hacker

FEBRUARY 2, 2024

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Share The GTM Newsletter That’s it, that’s all.

GTM 121

GTM Pipeline SQL UX 121

Sales Hacker

NOVEMBER 15, 2017

Account Development Representative. An account development representative (ADR) is a sales specialist focusing on attracting, qualifying and securing new leads for further engagement, conversion and nurturing by account executives. Business Development Representative. AB Testing. Account-Based Everything / Revenue. Base Salary.

B2B 105

B2B E-commerce Cold Call Sales 105