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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.

GTM 65
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Salesforce and AWS Deliver New Benefits for ISV Partner Solutions Built on Hyperforce

Salesforce

That’s why we’re excited to introduce a new program from Salesforce in partnership with Amazon Web Services (AWS) called the Salesforce ISV Fast Track program. Salesforce and AWS co-sell together today; ISVs will have the opportunity to tap into even greater market exposure and sales support.

GTM 78
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The Building Blocks of Sales Enablement – Mike Kunkle

Tibor Shanto

In essence he delivers the building blocks of Sales Enablement. Mike shares the 12 building blocks, tied together with systems thinking and communication management, sitting on a base of (optional) sales support services. Mike highlights the risk of ignoring the frontline sale manager. Big Messages .

GTM 167
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How to turn the great buyer resignation into B2B career opportunities

Martech

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Now is an opportunistic time to capitalize on market and marketing shifts and commit to buyer-centric GTM strategies and tactics.

B2B 120
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Lessons from Salesforce to Celonis: Tips to Scale Globally with Celonis COO Arsenio Otero (Video)

SaaStr

Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Establish the GTM coverage model. Post Sales. Demand Generation.

GTM 107
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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Partner enablement equips your external partners, like resellers and distributors, with the tools, training materials, and content they need to sell your companys products or services. It includes everything from onboarding through support to guide every stage of the sales process. This is not reality. Did you know?

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RevOps Will Fix Your Pipeline and Your Love Problems

Sales Hacker

In good times, the shield is set aside and angled parabolically to reflect back to the pure sales acumen of the sales leader boss who has scheduled themself to present in front of the next all hands meeting to show everyone that their department is the reason times are good.” — Sean Mulvihill , Founder & CEO at Storiphi.

Pipeline 118