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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.

GTM 69
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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Heres what to include: Company overview Core messaging Ideal customer profiles Compliance and regulatory basics GTM strategy Objection handling techniques Product demos Incorporating just-in-time learning into your partner programs can significantly boost partner performance. times more likely to exceed customer retention targets and 2.5

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How B2B marketing is becoming a strategic growth driver

Martech

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.

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GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl

Sales Hacker

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. It’s flexible, scalable ABM built for you.

GTM 122
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The Building Blocks of Sales Enablement – Mike Kunkle

Tibor Shanto

In essence he delivers the building blocks of Sales Enablement. Mike shares the 12 building blocks, tied together with systems thinking and communication management, sitting on a base of (optional) sales support services. It turns out, sales enablement isn’t just training, or content, or technology. Big Messages .

GTM 167
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Thinking Outside The “Box”

Partners in Excellence

I sat with a group focused on GTM strategies and how they were structuring their strategies to drive growth. Our software tools/technologies, tend to reflect our “box” thinking. We have tech stacks that support our organizational structures, optimized to the work that’s done in each box in our organizations.

GTM 133
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How to turn the great buyer resignation into B2B career opportunities

Martech

To contribute to revenue and customer generation, B2B marketers are cranking out “leads” to help sales generate revenue. Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation. Drive the shift from push to pull marketing.

B2B 120