ConversionXL

APRIL 22, 2015

Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests. Those two add up to indicate execution velocity. Add average sample size and impact per successful experiment, and you get an idea of total business impact. It’s a skill.

A/B testing

ConversionXL

NOVEMBER 30, 2015

How do you get your visitors to move beyond that starting point and into your conversion funnel? Before you can start optimizing, you need to nail down your goals. To accomplish this, you’ll need to nail down the four core elements of user experience (UX)… Value – How valuable is it? What gives?

UX

ConversionXL

JANUARY 12, 2017

Whether you’ve spent years perfecting your site’s usability or are just getting started, you’d want to know about that other 19%, right? That’s where web accessibility comes in, opening you up to conversion opportunities you didn’t even know you were missing out on. High-impact fixes.

Non-Profits

Hubspot

AUGUST 3, 2011

Without a big shake-up, you won’t make any big gains. So creating the variations and setting up the test will take longer. But once you start, the differences between two differently designed pages will show up much faster than the differences between two headlines. Connect with HubSpot :

A/B testing

Search Engine Land

AUGUST 28, 2023

For example, designers (or UX / CRO specialists) may think they can increase a site’s conversion rate by 10% by cutting content and giving a more streamlined look. This means that Google will invariably end up (eventually, over time) crawling the same product three times. But sometimes, pushing to an extreme can undo our efforts.

Territory

ConversionXL

AUGUST 21, 2014

I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Groove came up with several data-driven attempts at lowering churn. Think of ways you can improve the UX and reward your loyal customers as well.

Referrals

ConversionXL

NOVEMBER 17, 2015

But, let’s start at the beginning… How Much of an Impact Does the Holiday Season Have, Anyway? When it comes to bandit holiday tests, a good place to start is… Your seasonal value proposition. If you’re going to test during the holiday season, test elements that will have a significant impact.

A/B testing

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. On day one, we heard from UX and digital analytics experts. CRO usually starts at the bottom of the funnel: measure. Act one, start to consider. Be clear and accurate from the start.

Growth

ConversionXL

JUNE 19, 2019

Decline stage: product sales start to shrink. Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. Sex up the headline. From here, you can then break up your content into a ton of various social posts. Create an angle.

A/B testing

Salesforce

APRIL 22, 2025

It starts with a few core components: How to Improve Your AI Literacy Today Getting familiar with AI and machine learning : Employees should know the basicshow AI works, how machine learning helps businesses make smarter decisions, and how automation can simplify daily tasks. We started by listeningclosely.

Objectives and Key Results

Martech

NOVEMBER 15, 2024

Here’s how it supports organic growth: Improving UX : With a better understanding of user behavior, you can fine-tune your site’s flow and layout, making navigation straightforward and content enjoyable. Start with these key metrics for maximum impact: Clicks and taps: Track where users click to understand what captures their attention.

A/B testing