10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from
SaaStr
JULY 20, 2025
” The Fix : Your sales team should understand the technology deeply enough to guide implementation, not just explain features. They should be able to show practical applications and help solve real technical problems during the sales process. Field sales Can you start with volume and standardization? Do both 10.
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