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5 key trends we’re seeing in B2B marketing

Martech

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell.

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How Coaching Transforms Sales Performance and Culture (Ask Jeb)

Sales Gravy

Dennis from Chesterfield, Missouri, wants to know if sales coaching truly moves the performance needle, especially when shifting from transactional approaches to more consultative selling. Why Sales Coaching Is Essential Sales is a skill position. Why Sales Coaching Is Essential Sales is a skill position.

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The Best Sales Certifications to Get in 2025

RingDNA

The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. These credentials help sales reps and managers build skills, improve credibility, and advance their careers.

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The Definitive 2025 Guide to Sales Metrics & KPIs That Drive Revenue

RingDNA

Top Sales Metrics and Analytics By the way, if you want even more sales metrics, including top metric picks from some of the world’s foremost sales experts, I highly recommend downloading our Complete Guide to Inside Sales Analytics. What it Measures: The outcomes of your sales team’s calls in aggregate.

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5 Best Sales Playbook Examples to Drive Revenue & Succeed

RingDNA

It can also help accelerate sales ramp up time. The Best Sales Playbook Examples in 2025 Every business will have to consider unique factors when crafting a sales playbook. We created a best practices guide that features nine of our favorite sequences from our own sales playbook. It’s the best of both worlds.

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

They set up meetings with Fortune 500 CIOs. ” Building the Right Sales Motion In Databricks early days, the sales team was largely inside sales, selling to tech startups in Silicon Valley. Structure your sales team based on where your biggest revenue opportunities lie. The takeaway?

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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

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