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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. X demos booked in introduction, X revenue in growth).

Launch 96
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Agile for SEOs: How in-house teams get projects prioritized

Search Engine Land

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. By understanding the agile ceremonies (meetings) and processes, you can better integrate with and influence the development cycles to ensure your SEO requirements don’t get overlooked.

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Interstitial Ads – What They Are & How To Use Them Effectively

ClickFunnels

Interstitial ads should not interfere with the user experience which is why you shouldn’t display them when the user: Has just launched the app. I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). There’s a better way… Meet The Value Ladder Sales funnel.

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The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini

SaaStr

Revelations in the Market After the Launch of OpenAI for Enterprise OpenAI shares three things about their journey to building ChatGPT Enterprise, learnings, and what is coming. When ChatGPT launched early last December, it saw millions of knowledge workers using this tool every day for their jobs.

GTM 95
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The enterprise guide to elevating findability and ROI

Search Engine Land

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Geolocation platforms (e.g., Google Maps, store locators): “I want to go” and “I want to buy ” searches. Ecommerce platforms (e.g.,

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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

To stand out, you need a strong user experience (more on this below) and brand differentiation. ASO helps you avoid sameness by: Becoming more discoverable for relevant keywords that users search for. Most importantly, your app needs to improve users’ quality of life (QOL) so they’re incentivized to use it every day.

UX 121
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How to Nail Your First 90 Days as a CX Director

ConversionXL

Meet people from all departments across the company. It’s time to meet the stakeholders—maybe not every single person, but definitely a few people from every team. During this stage, you want to meet the people doing the main activities in each function, not the managers. . Meet them at their desk or usual place of work.