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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. They’re all at different stages.

Retail 89
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

Niche 130
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Get Promoted to Sales Management (Advice from 17 Experts)

Sales Hacker

Are you in sales and looking to get promoted into management? I tapped into my network and found individuals who have moved into management in the past year or so. Brittany Wroblewski – Director of Strategic Partnerships at G2. This was the gist of a question Scott Barker posed on LinkedIn. Unrelenting work ethic.

Promote 80
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Growth marketers can penetrate a new market by running experiments like : Sales and promotions. A more aggressive promotion or advertising strategy can help your brand reach a larger group of your target customers. Catering your marketing and promotional efforts to reach a new type of customer. Image source. New channels.

Growth 115
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Podcast Strategy: A Roadmap for Businesses

ConversionXL

Later that year, former MTV VJ Adam Curry adopted the phrase, and it became popular when he launched his own podcast, Daily Source Code. Podcast promotion. Many podcasters forget marketing fundamentals when promoting podcasts: Remind listeners to support you with calls to action. Image source ). The rest is history.

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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

While any company can offer promotional coupons and discount codes if they want to, businesses that can provide value to the customer in ways other than dollars and cents have a unique opportunity to connect with their audience. Which company would a good fit for a partnership? Net Promoter Score. Source: Patagonia.

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A Crystal Clear Explanation of How Social Media Influences SEO

Hubspot

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Bing Social Search.