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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

Niche Targeting a niche or one customer segment is a potential strategy. I am niching it down to make it more specific and relevant to a segment of my target audience. Can we niche down whilst still targeting reasonable volume keywords? How can we deliver the same (or more) value but save the reader time?

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Email outreach for marketers: Measuring and optimizing performance

Martech

Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Imagine you’re offering UI/UX optimization to a Director of Marketing. Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions.

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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 97
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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. Pair with UX and engineering teams to ensure that page layout follows a coherent structure and all core elements – titles , headings, breadcrumbs , metadata etc. – Removing any redirect chains.

CTR 118
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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. This showcases a narrow segment of a niche market, and it’s missing a lot of startups. It took Lattice a long time after launching new products to get customers to know they had those new products.

Product 92
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4 Reasons Why Your Gaming Website Isn’t Generating any Revenue

Sales Pop!

It might sound counterintuitive to create a game in a niche that is already very competitive, but the presence of the competition confirms that there is an audience for it, and they will be eager to play it when you launch it. You have bad UX User experience is essential for a good gaming experience.

Gaming 52
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This day in search marketing history: February 22

Search Engine Land

Bing Launches Linked Pages, Promises Better People Search Results 2012: The purpose was to make the search results for you and your friends more personalized and richer. Microsoft Launches Search Prizes With Virgin In UK: Big Snap Search 2008: Microsoft was running another search and win promotion. Improve Your Shopping Cart!

Launch 92