Remove Launch Remove Price Remove User Experience Remove UX
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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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How To Identify & Improve Crappy UX Issues

ConversionXL

That is scary considering that it’s our interpretation of the data that influences the User Experience. A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. Less than ? image credit.

UX 113
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How to Find & Fix Terrible UX On Your Site

ConversionXL

That is scary considering that it’s our interpretation of the data that influences the User Experience. A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. Less than ? image credit.

UX 62
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How Codecademy Saw 5X Growth with Strategic Testing

ConversionXL

This research informed better hypotheses, which allowed us to launch better tests and start unraveling bigger problems—problems we couldn’t solve without changing fundamental parts of our business. So we settled on growth levers at the bottom of the funnel–experimenting with pricing, the checkout page, plan mix, and our trial model.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

These can include UX issues or concerns that aren’t addressed in copy.” [via Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Is there a price stumbling block? Users can then calculate pricing based on their chosen features.

Growth 113
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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

To drive growth , build a company that connects with customers beyond surface-level attributes like price or features. At launch, marketing is based on customer behavior related to the problem your product solves. Use your findings to fine-tune customer personas and make data-driven UX decisions. And with good reason.

Growth 102