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Google accused of downplaying ad price manipulation

Search Engine Land

The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. Advertisers are becoming increasingly frustrated with Google due to long-held suspicions around ad price manipulation and a lack of transparency. Why we care.

Price 125
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How Google harms search advertisers in 20 slides

Search Engine Land

Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” ” Also, monopolists don’t have to consider rivals’ ad prices, which testimony and internal documents showed Google does not. Juda and Jerry Dischler confirmed this. More ad revenue for Google.

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How Google harms search advertisers in 20 slides

Martech

Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” Also, monopolists don’t have to consider rivals’ ad prices, which testimony and internal documents showed Google does not. Advertiser harm Google has the power to raise prices when it desires to do so, according to the DOJ.

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Google Ads boss Jerry Dischler steps down

Search Engine Land

This includes roles related to search and shopping ads, Google Analytics, ads measurement tools, and AI-powered campaign experiences. During her tenure, she led the launch of Performance Max and Demand Gen, the overhaul of Google Analytics, and the implementation of pixel-less measurement for YouTube advertising.

Price 122
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Google denies manipulating ad auctions in resurfaced SMX Advanced clip

Search Engine Land

.” Fast-forward to the 2023 federal antitrust trial, Dischler completely backtracked and told Judge Amit Mehta that the search engine “frequently” changes the auctions it uses to sell search ads without telling advertisers, increasing the cost of ads and reserve pricing by as much as 10%. Why we care. SUBSCRIBE See terms.

Price 111
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The retailer is also exploring the possibility of launching ads on Prime Video. That’s just not what we do.”

Retail 122
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8 best Proposify alternatives in 2021: compare pricing & features

PandaDoc

In an ever-growing contract and proposal software market, and a future that’s more digitized than we could have ever anticipated it would be, new tools and solutions are getting launched almost every year. Pricing: Free eSign + Essentials (10 user/month) and Business (49 user/month); Enterprise upon agreement.

Price 52