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How agile marketing teams can work with AI

Martech

Because AI is unexplored territory and, in the wrong hands, can damage a company’s brand, people will need to know how to maintain ethical boundaries. Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function.

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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

The no-strings-attached free trial, a couple of tutorials, and a bunch of courses allow any user to successfully set up the system and start tinkering with the available features. To capture both professional reviews and opinions from real users, we actively interact with up to 30 various sources of data. Lead generation X ?

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Facebook Launches Sponsored Results: PPC Ads in Facebook Search

Hubspot

Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. While Facebook hasn't yet made any public mention of the launch, the social network did send announcements to some marketers today officially mentioning the release of the new advertising feature, according to TechCrunch.

Launch 71
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7 Awful First Sentences That Are Killing Your Outreach Emails

Hubspot

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. Launching into your message with “I work for so-and-so” is even worse than starting with your name. Your recipient will appreciate how quickly you get to the point. They do not.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

Matt: So, as we record this, we are coming up at the end of May. We used a sales activity study to benchmark how and where sellers are spending their time, pinpointing places where we are maybe spending a little more time on non-direct selling activities than we would like. Thanks for being part of the show.

Pipeline 126
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111
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Sales Pipeline Radio, Episode 131: Q&A with Melissa Madian @MelissaMadian

Heinz Marketing

We are fortunate to have a line up of awesome content and special guests! Melissa: Yeah, so I’d say that sales enablement, I fell into it, I think like a lot of folks do, they fall into sales enablement through a function of necessity and accident, happy accident. What is this thing you keep talking about?” Melissa: Yeah.