Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 106

B2B X-functional Pitch Click Through Rate 106

ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. But that argument ignores emotional values such as trust , which help explain why “Nobody gets fired for hiring IBM.”. Niche targeting. B2B buyers from Gen X expected phone calls and handholding.

B2B 130

B2B B2C Retail X-functional 130

Lead Fuze

DECEMBER 15, 2023

Diving Deep into Expense Ratios & Management Teams Charles Schwab Investment Management, one trusted source among many others reminds us that “Data from third-party providers are obtained from reliable sources but their accuracy or reliability cannot be guaranteed.”

X-functional 52

X-functional Objectives and Key Results Non-Profits Profit margin 52

Lead Fuze

AUGUST 3, 2021

Depending on how much you charge for your services and how many clients you take in at a time, learning how to get referrals could make up a large chunk of your lead generation strategy. Customer referral programs increase the reputation of your company, making it possible for customers to place their trust in you. .

Referrals 105

Referrals Clients Lead generation Contact 105

Search Engine Land

APRIL 12, 2023

From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. If you do this effectively, you will build trust with your profile visitors and convince them to reach out to you directly.

Real Estate 118

Real Estate Clients Networking Follow-up 118

Lead Fuze

JANUARY 2, 2024

And trust me when I say—you won’t want to miss what’s coming next. But don’t let the term ‘strategy’ intimidate you; think of it like plotting out a treasure map where X marks the spot for achieving greater visibility and connection with customers who are already searching for what you have up your sleeve.

Sales 52

Sales Strategize Niche Lead generation 52

SaaStr

FEBRUARY 11, 2020

How this company called Sagemount, they’re a $2 billion private equity firm, triples evaluations of their investments in three years, how Twilio nailed the billion dollar niche or a niche if you’re from Canada or Europe, and uncommon practices of hypergrowth CMOs. I’m like, “Come on.”

Growth 78

Growth Niche Hospitality X-functional 78