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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM).

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13 Strategies to Shorten Your Sales Cycle

Veloxy

Begin by charting the steps your sales team takes from the lead generation stage to the close. Also review what technology and tools your team employs. This information helps your sales team deploy its resources more effectively, prioritizing leads most likely to result in a closed deal.

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Key marketing lessons from startup to scale-up

Martech

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Here are five key factors: Lead generation: Organizations that generate qualified leads can more effectively earn the respect of your customers and keep connections positive. Basic sales acceleration strategies include: Lead generation acceleration Lead generation falls into two main categories inbound and outbound.

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How a Small Business Improved ROI by 998% — Using Just One Tool

Salesforce

Let’s be honest, traditional small businesses may be hesitant to dip their toe into new technology. But for 5P Consulting , a small consulting firm founded in San Diego, technology is the very business of their business. Tripled lead generation Since implementing Starter, 5P Consulting tripled its lead generation rate.

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How to align your martech COE with organizational and go-to-market goals

Martech

Demand generation Role: Drive awareness and interest through targeted campaigns. Sample goals: Increase lead generation by 25% each quarter. Improve the conversion rate of leads to opportunities by 15%. Boost engagement rates on key channels by 30%. Processing.

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The Definitive 2025 Guide to Sales Metrics & KPIs That Drive Revenue

RingDNA

Fortunately, advances in sales technology have made it easier than ever for sales leaders to take on the role of data scientists. While it’s true that reps can’t completely control the amount of conversations they have each day, with dialing technology they can maximize their chance of connecting with sales-ready leads.

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