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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

Strategic Implications : If you’re building a traditional SaaS product, ask yourself: Can prospects immediately see and measure value during a trial? ” Strategic Implications : Your organizational structure should match your product complexity and customer onboarding needs.

GTM 75
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Frequently Asked Questions About Campaign Planning

Heinz Marketing

Is your focus on brand awareness , lead generation , pipeline acceleration , or customer retention ? Top Funnel : Impressions, reach, CTR, engagement rate Mid Funnel : MQLs, form fills, content downloads Bottom Funnel : SQLs, pipeline generated, win rate 12. Strategy & Planning: Laying the Foundation 1.

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Driving lead generation with paid media: What’s new and what’s next

Search Engine Land

Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. What is lead generation? Lead generation is the process of finding and learning about potential customers. Below is a summary of the insights she shared. CRM access.

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The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)

Pointclear

The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a complex sale that impact B2B lead generation costs. Not seeing the forest for the trees.

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Why Cost per Lead is a Bad Way to Measure Your Return on Lead Generation Efforts

Pointclear

For one, there is greater recognition that marketing should deliver qualified leads that are fully vetted, closeable and likely to convert through the buyer’s journey. Marketing must align its B2B lead generation activities and resources with deeper-in-the-funnel outcomes. The cost-per-lead metric accomplishes none of the above.

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How embedding BDRs into marketing can boost your sales

Martech

The drivers behind BDRs and marketing coming together Traditionally, marketing teams take care of inbound lead generation and content creation. At the same time, BDRs focus on outbound lead generation and qualification of inbound leads. Thus, both teams will approach lead qualification in the same way.

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Lead Generation Cost: 6 Important Types of Cost

Lead Fuze

What is Lead Generation. Before diving directly to lead generation cost, it’s essential to know what lead generation is first. Lead generation is the method of piquing prospects’ attention in order to improve future sales. What is Cost Per Lead? Image Source: FunnelEnvy ).