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YouTube advertising: The ultimate guide

Search Engine Land

When combined with other channels, YouTube ads become a key retargeting touchpoint crucial for driving conversions and achieving business success. TrueView ads When a user searches for specific content, then the ads are displayed on the same screen within the search results. How much does YouTube advertising cost?

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SEO SWOT analysis: How to optimize where it counts

Search Engine Land

Or are most jobs suggested busy work that will do nothing to help improve your results? The SWOT is a tool to perform a situational analysis for each key area. The SEO SWOT can be presented in a simple grid system that has four panels that cover helpful, harmful, internal and external factors. W eaknesses. O pportunities.

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A tale of two snippets: What link attribution in SGE tells us about search

Search Engine Land

Fixating on this particular iteration of an algorithm that Google uses to generate previews of search results distracts us from asking much more interesting questions. In what ways is the search page presenting that information? How do those impacts compare against alternative implementations of a search results page?

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How to Design User Flow

ConversionXL

Neither will result in a great user flow. Start with the objectives—yours and your users’ Your primary aim is to fulfill the business objectives (either your own or the ones set by your client). Business objectives might be getting users to sign up for something, purchase products , or join an email list.

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How to Design Mobile SaaS Pricing Pages that Don’t Suck

ConversionXL

In fact, research tells us that an optimized mobile site has significant conversion potential , and redesigning the mobile UX can boost conversion rates. If you don’t have a data-heavy pricing page, these UX tips are still beneficial; in fact, they’ll be easier to put into practice since a simpler page is easier to refactor.

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How to Write a Business Proposal [Examples + Template]

Hubspot

Make sure it includes three main points: A statement of the organization's problem Proposed solution Pricing information Before writing your business proposal, it's crucial you understand the company. Specificity is key here. Research and critical thinking are key here. Explain your "why" with an executive summary.

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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

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