Hubspot

AUGUST 21, 2023

Make sure it includes three main points: A statement of the organization's problem Proposed solution Pricing information Before writing your business proposal, it's crucial you understand the company. Specificity is key here. Research and critical thinking are key here. Explain your "why" with an executive summary.

Objectives and Key Results 69

Objectives and Key Results Price Clients Legal 69

ConversionXL

JANUARY 9, 2019

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131

UX Process User Experience Technique 131

Outreach

JULY 8, 2021

Consider the following scenario: A new user is exploring your site with the intention of learning more about one of your key offerings. Customer Experience (CX) vs. User Experience (UX). User experience (UX) , a subset of customer experience, describes the application, results, and goals of a product. Who drives UX?

User Experience 105

User Experience UX Customers Objectives and Key Results 105

ConversionXL

AUGUST 31, 2017

Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. There can occasionally be a lag in test results which requires a response from the customer service team and can delay the testing process.”. We sourced reviews for Apptimize from G2Crowd. Google Optimize.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

FEBRUARY 14, 2017

Here’s an example of an open-ended conversion research question: Essentially, the difference is that, while any survey question elicits attitudinal responses, closed-ended questions result in quantitative data where open-ended questions are inherently qualitative. We can learn a lot with surveys for UX and CRO. Conclusion.

UX 105

UX Objectives and Key Results Closing Strategize 105

ConversionXL

APRIL 23, 2019

Peep Laja and Brian Massey discuss optimizing your website’s main navigation. One of your key tasks is to answer these questions effectively—on every page of your site. the more easily problems are identified and solved; the easier it is to stay focused; and the better the end result. What is information architecture?

UX 114

UX Objectives and Key Results User Experience Represent 114

PandaDoc

OCTOBER 13, 2022

Among the main differentiators between the plans is how many operations can be automated, which email marketing features are present, and how many open deals you can work with in parallel. The main value proposition is the ability to fully customize all business processes, views, and adjacent workflows.

X-functional 52

X-functional Territory CRM Lead generation 52

ConversionXL

NOVEMBER 4, 2015

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey , which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier. Given the results of BrandShop’s study, it seems many brands (not just Dewalt) are under delivering – in a big way.

E-commerce 134

E-commerce Retail Objectives and Key Results Conversion 134

ConversionXL

SEPTEMBER 2, 2016

Main Body: Your primary list of questions. This is particularly important if you don’t have full buy-in for this type of research and its results. Some have claimed this as the main reason why the XYZ Phone will not succeed among business users. Results delivery: December 2. via UX Magazine).

A/B testing 57

A/B testing Objectives and Key Results Consult UX 57

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. ” And get an engineer fired up.

Start-ups 54

Start-ups Objectives and Key Results UX Follow-up 54

ConversionXL

AUGUST 28, 2017

I don’t have the luxury of focusing on UX right now,” you may say to yourself. Before I get into how to do usability testing, let me start by saying why I think it’s wrong to view UX as a luxury. You might think UX, or User Experience, is about making things pretty or “delightful” (how frivolous). Where to get testers.

UX 107

UX User Experience Objectives and Key Results Represent 107

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Descriptive analytics.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. People fail in CX roles for two main reasons: . Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

AUGUST 12, 2020

Enabling our teams to hear directly from the customer, to gain insights on how our product is impacting their work and life, is the key to aligning the teams. Some new ideas or initiatives can be costly but result in big payoffs. We found that everyone needed a touchpoint with everyone else at some point to hit their objective.

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

Search Engine Land

JANUARY 5, 2023

The role differs from that of an SEO manager in two main ways, as SEO PMs: Maintain a roadmap and partner with other product managers, engineers and delivery leads to execute SEO roadmap initiatives. It illustrates and compartmentalizes the main concepts of SEO to other teams. How does SEO product management define results?

Product 89

Product Teamwork Minimum Viable Product Engineering 89

ConversionXL

SEPTEMBER 4, 2019

UX is constrained by browsers. In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams.

UX 103

UX User Experience Engineering Launch 103

PandaDoc

NOVEMBER 2, 2022

Cold emailing is a difficult marketing strategy for two main reasons. We know that cold emailing can yield positive results when done correctly, and in this article, we’ll talk about the what, whys, and hows of cold emailing from top to bottom. Personalization is key. What is the success rate of cold emails?

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

ConversionXL

OCTOBER 21, 2016

One of my favorite UX quotes comes from Chikezie Ejiasi , UX lead at Nest. What matters, as with most things related to UX, is how you implement it and how you optimize it. While modern design practices have a lot of sites looking like this… …some people do use tabbed navigation as their main navigation.

UX 108

UX Objectives and Key Results Follow-up Presentation 108

ConversionXL

JULY 10, 2019

“Getting great results” and “creating great reports” are very different skill sets. The result is that reporting becomes an afterthought rather than an opportunity—a “necessary evil” with imperfect solutions: Manual reporting is too time-consuming, but it’s been the only way to report on the right platforms with the right analysis.

Clients 133

Clients Objectives and Key Results Drivers/motivators UX 133

ConversionXL

APRIL 25, 2016

UX problems? Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Image Source.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

ConversionXL

MARCH 25, 2016

For abstract things, icons rarely work well.” (via UX Myths). But what if you add rollover / alt text like Unbounce or legends / keys? ” (via UX Myths). From these results, we inferred the location of the icon is more important than the visual imagery. print, close, play/pause, reply, tweet, share on Facebook).

UX 90

UX A/B testing Objectives and Key Results X-functional 90

Sales Pop!

OCTOBER 21, 2022

Its main purpose is to introduce your company, products, and services. But, when talking about targeted promotions and marketing campaigns, the odds are your potential customers will be forwarded to a dedicated landing page after clicking on an ad, Google result, CTA, or link. Highlight Customer Benefits. Enable skimming.

Conversion 40

Conversion UX Objectives and Key Results Follow-up 40

ConversionXL

FEBRUARY 15, 2018

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. CXL did a study on what makes a website feel luxurious , and the key takeaways match up with the design philosophy of some of the best performing luxury brands out there, as well as with our own research.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

MARCH 19, 2013

One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. the more easily problems are identified and solved, the easier it is to stay focused, and the better the end result. Typically that’s a home page or search results page. What do I do now? Plan for it!

User Experience 128

User Experience Objectives and Key Results UX Technique 128

ConversionXL

SEPTEMBER 10, 2019

Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. Non–data scientists often overestimate the certainty of test results. From a branding or UX perspective, it should feel a little “off.” Things…did not go well. Take 95% certainty compared to 99%.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

AUGUST 16, 2016

The biggest difference UX-wise? Okay, now that we’ve identified the different video marketing platforms, let’s organize them each by their main business objective (not necessarily their only objective): Conversions: Your Website. These poor results explain why it’s a bad idea to “blast” the same video everywhere.

CTR 78

CTR Objectives and Key Results UX Conversion 78

ConversionXL

SEPTEMBER 22, 2015

Customer surveys are a key piece in this puzzle. You’re Not Thinking About Your Business Objectives. What are your business objectives in doing a survey? Our purpose is for CRO, so our main goal is to learn about our customers. Qualitative research is a good way to do this. Means you should too, right? What’s the purpose?

Customers 109

Customers Objectives and Key Results Follow-up Promote 109

ConversionXL

NOVEMBER 23, 2015

For instance, we can: Uncover UX issues. What are the key pages on your site with a high exit percentage? Before Anything Else, Define Your Objectives. The effectiveness of your on-site survey strategy hinges on clearly defined business objectives. Can you guess which question yielded which result?

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

ConversionXL

SEPTEMBER 18, 2019

Before scaling testing, we wanted to get foundational tracking implemented on the marketing side to better understand testing results relative to the health of the business. of companies made CRO less of a priority in 2018 , and most optimizers (56.4%) reported better results compared to the previous year. What are your objectives?

Process 94

Process Objectives and Key Results A/B testing Referrals 94

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”. I did this across personas (from clustering) and compared the means of different variables to find key differences. There are tons of ways.

X-functional 115

X-functional Represent Follow-up User Experience 115

PandaDoc

MARCH 30, 2021

Any edits you make on the main form will be mirrored across all the derivatives in an instant. While the software does offer signature capture capability, it is not entirely clear whether it uses public-key cryptography to make it legally-binding and secure. Pros: Its clean and crisp UI/UX makes it easy to use.

Legal 52

Legal Price Objectives and Key Results UX 52

PandaDoc

MARCH 30, 2021

Any edits you make on the main form will be mirrored across all the derivatives in an instant. While the software does offer signature capture capability, it is not entirely clear whether it uses public-key cryptography to make it legally-binding and secure. Pros: Its clean and crisp UI/UX makes it easy to use.

Legal 52

Legal Price Objectives and Key Results UX 52

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”. I did this across personas (from clustering) and compared the means of different variables to find key differences. There are tons of ways.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

DECEMBER 23, 2015

Its results are not guaranteed to be optimal, but this is a good way to familiarize yourself with every area of the site and identify problem areas. UX Myths confirms this importance by busting the myth that visitors make optimal choices. As a result, it will be given the most attention. In reality, visitors make quick choices.

Conversion 90

Conversion UX Objectives and Key Results Follow-up 90

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. You may have one observation and then multiple inferences, which would result in multiple design options. The protagonist, the main characters, the supporting characters, sub-plot characters, one string characters. Show the process, not just the result.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

FEBRUARY 2, 2017

Most will include using what is known as a visual cue to direct attention towards a desired object. Visual cues is sort of a broad term, but if you’re a UI/UX designer you might be familiar with the term “directional cue.” Design is Key in Unconscious Perceptions. How to Use Visual Cues to Improve UX. That’s it.

UX 90

UX Objectives and Key Results User Experience Follow-up 90

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. There are two main ways people think about a blog: 1.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90