Salesforce

MARCH 13, 2025

The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. SAM stands for serviceable addressable market. SOM represents your serviceable obtainable market. This metric takes into account your supply limits, production capability, and competitors.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Salesforce

APRIL 30, 2025

Kickstart your SMB with Starter Suite Get started with CRM and see results from day one with Starter Suite the all-in-one suite with the marketing, sales, service, and commerce tools you need to succeed. Rather than spending years perfecting your product before it even hits the market, Ries encourages you to take a more agile approach.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Martech

FEBRUARY 2, 2023

Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones. For instance, a car manufacturer and a quick service restaurant will have different time frequencies that make sense.

Minimum Viable Product 142

Minimum Viable Product Customers Strategic planning Manufacturing 142

Hubspot

DECEMBER 17, 2018

Customers can only choose from so many suppliers, so if they want to buy your market’s product or service, they must accept the higher prices or else they won’t be able to buy it. You would also, at the least, have to hire a product, marketing, and sales team to run this startup’s daily business operations.

Minimum Viable Product 78

Minimum Viable Product Manufacturing Price Up-sell 78

ConversionXL

OCTOBER 7, 2021

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

Product 142

Product Minimum Viable Product Price Launch 142

Partners in Excellence

MAY 23, 2024

And it was a very powerful and very productive model that served customer hunger for new tools. And we called this business model SaaS, software as a service. They could develop the Minimum Viable Product, then with acceptance add more capability to the product and grow the customer base.

Assembly Line 77

Assembly Line GTM Minimum Viable Product Non-Profits 77

Salesforce

NOVEMBER 17, 2023

trillion by 2026 Here’s how to get your products in front of billions of shoppers. Ecommerce is all the online activity involved in the buying and selling of products and services. A staggering 81% of customers expect faster service as technology advances, and 73% expect better personalization.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59