Remove Market share Remove Pitch Remove User Experience
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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111
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How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian 

SaaStr

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. A freemium version can work well if you want to gain market share quickly. PLG is responsible for different parts of the funnel.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 94
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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

As of January 2020, market share between mobile operating systems were at 74.3% You could set up a mutually beneficial co-marketing opportunity that helps you both increase your install rates. Pitch Your App. Pitch your story to tech, mobile, and industry journalists and bloggers.

Launch 101
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This day in search marketing history: January 20

Search Engine Land

Google’s Eric Schmidt: “2011 All About Mobile” 2011: Geolocation on smartphones enabled contexual personalization and a range of new possibilities and user experiences. Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks.

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This day in search marketing history: January 26

Search Engine Land

Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search 2012: That time when Google’s supposedly sophisticated Universal Search algorithm picked a cartoon video on YouTube created by a company pitching its SEO software to Rick Santorum. Google Panda 3.2 Update Confirmed 2012: This was only a data refresh.

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The Ultimate Guide to Website Development (for Marketers)

Hubspot

You might be a business owner hiring a freelance developer to build your website, a marketer pitching a vision to your development team, or a student learning about development as a career. What pages and categories are essential to your site and user experience, and which ones could be removed or combined?